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    6. 劉潤底層進化套書:《底層邏輯》+《進化的力量》

    劉潤底層進化套書:《底層邏輯》+《進化的力量》

    5.0分,3 ratings
    Author 劉潤
    Publisher 時報出版
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    2024/08/02
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    461001
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    • Intro

    「不是最强壯的,也不是最聰明的,而是最適合的才能生存。」
    活力老人、數字石油、新消費時代、Z0世代、流量生態、跨境加時賽。
    看清世界變化,你也能成爲一隻商業世界的「達爾文雀」,不斷進化、與時俱進。

    強力推薦
    許景泰/商戰 CXO 執行長、大大學院創辦人
    謝文憲/企業講師、作家、主持人

    我們周圍的世界正在發生什麼變化?
    適合了,就被選擇;不適合,就被淘汰。企業如此,個人也如此。
    我們應該如何進化?在這本書中,將能探尋到這些問題的答案:
    人口是最重要的慢變量。「活力老人」時代將正式開啓,你打算如何與他們合作?
    從數據到資訊,到知識,再到智慧,我們一步步完成了數字化,你打算如何開採數字石油?
    我們已經進入了新消費時代,新模式、新品牌、新通路這三條賽道上,會有你在奔跑嗎?
    當Z0世代進入商業世界,你懂得如何把他們當作客戶,當作員工,當作合作夥伴,當作不得不攜手同行的後浪了嗎?
    流量生態正在打通公域與私域,你選好地方,開始打你的井了嗎?
    跨境電商將開啓一場加時賽,比專業化,比品牌化,比本土化,你準備好了嗎?
    未來,平臺壁壘打破,萬物瘋狂生長,你正在變成你的Pro(升級版)嗎?

    如何提升認知?
    第一,多讀書。
    第二,多見人。
    第三,多旅行。
    第四,逼自己。

    改變對大多數人來說都是一件痛苦的事情。但是想要提升認知,就必須做出改變,把自己扔到一個更有壓力的環境裡,因為環境會影響人,會深刻地改變一個人。

    如果你只想發生較小的改變,那麼專注自己的態度和行為就可以了,比如把杯子倒空。但是,如果你想發生實質性的改變,想獲得真正的認知優勢,那就要逼自己,可能連杯子都要換掉。
    ──摘自本書〈未來的競爭是認知的競爭〉

    好看的內容很多,本書沒有數學,但有滿滿的進化趨勢,希望大家可以找到「多讀書、多見人、多旅行、逼自己的最適進化方案」。缺靈感,就看劉潤,他就是我的商業雲端硬碟,而且持續進化中。──謝文憲

    整本書我認為不僅是商業戰略的指南,更是一部指引我們如何在快速變化的世界中找到定位和方向的寶典。對於那些渴望在這個充滿不確定性的時代中前行的人們,劉潤的洞見將是一盞指路明燈。──許景泰
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    Released
    2024/08/02
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    ID
    461001

    劉潤

    進化

    底層邏輯

    未來

    跨境電商

    趨勢

    Buy products firstAnd download app to watch

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