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  6. 新南向市場探索 : 從文化差異看市場行銷

新南向市場探索 : 從文化差異看市場行銷

Author 外貿協會市研處
Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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Released
2017/07/01
Language
Traditional Chinese
File format
PDF (13MB), fit in large screen and Pubook
Pages
162
ID
120460
ISBN
978-957-495-385-1
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
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NT$210
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以在地觀察出發，介紹當地文化、習俗差異、禁忌、消費特性、飲食習慣以及市場行銷等應注意事項，輔以已在新南向市場站穩腳步的台商，他們是如何以「入境隨俗」的文化角度融入市場的行銷秘訣，集結成這本【新南向市場探索-從文化差異看市場行銷】，希望能成為我商開拓新南向市場「投石問路」的最佳參考。

Details

Released
2017/07/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
120460
ISBN
978-957-495-385-1

Buy products firstAnd download app to watch

Details
　　

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