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切入中東市場商機

Author 徐榮川
Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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Released
2016/07/01
Language
Traditional Chinese
File format
PDF (9MB), fit in large screen and Pubook
Pages
218
ID
120468
ISBN
9789574953615
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Offer DRM free license
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NT$380
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一般人腦海中對中東的印象，或許還停留在烈日當頭、在荒漠中行走的駱駝商隊，努力要走向綠洲的景象。然現在提到中東，或許在腦海中已浮現一棟棟摩天大樓與婦女同胞最愛的超大購物中心，以及深受兒童及年輕朋友喜愛的主題樂園，外加各類電影或媒體傳達的奢華生活。
本書將帶大家一起從歷史的脈絡，來了解中東民族或阿拉伯人為何對華夏民族的喜愛，進而善用過往絲路的情節，順勢進入中東市場。進一步探討，台商在中東市場中可以擁有哪些機遇及挑戰? 各企業應如何面對並籌畫在中東的市場布局? 凡此種種，將在本書為您做深入介紹。

Details

Released
2016/07/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
120468
ISBN
9789574953615

Buy products firstAnd download app to watch

Details
　　

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