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    6. 前進俄羅斯

    前進俄羅斯

    Author 國際商情雙周刊
    Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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    Released
    2012/09/17
    Language
    Traditional Chinese
    File format
    PDF (31MB), fit in large screen and Pubook
    Pages
    314
    ID
    15367
    ISBN
    9789574952960
    Provide Adobe DRM
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    Offer DRM free license
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    前進俄羅斯

    Author 鄭良瑩
    Publisher 外貿協會
    Share
    Released
    2012/08/01
    Language
    Traditional Chinese
    Pages
    310
    ID
    557547
    ISBN
    9789574952960
    DRM
    NT$250
    紙本書
    NT$380
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    • Intro

    協助廠商掌握俄入世商機
    於2012年8月22日正式成為世貿組織﹙WTO﹚會員國的俄羅斯,是「金磚四國」中,面積最龐大、資源最豐富、平均所得最高、市場最開放的國家,其消費品占進口總額比率達28%,遠高於巴西的9%,2012年GDP將近2兆美元,為全球第九大經濟體,如以購買力平價換算﹙PPP﹚,則為全球第六大經濟體。根據世界銀行評估,俄羅斯入世可使其GDP在5年內增加3.7%,10年內增加11%,開始吸引全球的目光。

    俄羅斯蘊含豐富的文化藝術及多元的種族特色,由於歷史和語言的隔閡,大家對俄羅斯的瞭解不多。本書作者鄭良瑩先生,現任外貿協會駐莫斯科台貿中心主任,他前後在俄羅斯工作已有9年,訪問過數以百計的俄國企業,長期觀察俄羅斯政經社會及市場環境的變化,精闢的觀察與評論,可助您認識一個真實的俄羅斯。《前進俄羅斯》是廠商探索俄羅斯市場最佳的「入門書」。

    精彩內容:
    俄羅斯入世商機
    俄羅斯的獨特性
    俄羅斯歷史文化
    俄羅斯市場環境
    切入市場的重點提示
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    • Intro

    具有千年輝煌歷史的俄羅斯,是一個很特別的國家。外貿協會駐莫斯科台灣貿易中心主任鄭良瑩有感於俄羅斯近年來的發展,特別撰寫本書,提供有意進軍俄羅斯市場的廠商朋友參考。被譽為「金磚四國」之一的俄羅斯,於2012年8月22日正式成為世界貿易組織(WTO)會員後,將成為一個更開放的經濟體,俄羅斯已漸引起台灣業界的廣泛注意,不過,由於過去歷史的隔閡,大家對於俄羅斯的瞭解還是不多,許多廠商至今仍稱其為「蘇俄」或「蘇聯」。

    本書310頁,涵蓋歷史文化背景、市場環境、產業特性、市場行銷,共有60多篇,加上圖表及照片,資料相當豐富,作者前後在俄羅斯工作達9年之久,他的一些觀察與評論,言簡意賅,頗有可供參酌之處。期望這本書能助大家拓展羅斯市場順利成功!
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    Details

    Released
    2012/09/17
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    15367
    ISBN
    9789574952960
    Released
    2012/08/01
    Language
    Traditional Chinese
    Pages
    310
    ID
    557547
    ISBN
    9789574952960

    市場環境

    商機

    俄羅斯

    Buy products firstAnd download app to watch

    Details

    See more 外貿協會 經貿透視雙周刊 / 外貿協會

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    經貿透視雙周刊668期

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    經貿透視雙周刊665期

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    經貿透視雙周刊663期

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    經貿透視雙周刊665期

    經貿透視雙周刊664期

    經貿透視雙周刊663期

    經貿透視雙周刊662期

    經貿透視雙周刊661期

    經貿透視雙周刊660期

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