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參展行銷

Author 國際商情雙周刊
Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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Released
2012/10/24
Language
Traditional Chinese
File format
PDF: Fit in large screen
Pages
346
ID
16005
ISBN
978-957-495-297-7
Provide Adobe DRM
Yes
Offer DRM free license
No
DRM
NT$250
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如何成功參展拿訂單
參加展覽，是廠商展示產品、拓展生意的重要行銷活動。
仔細觀察展覽會場，發現有些攤位總是人潮絡繹不絕，有些攤位卻始終冷冷清清，為什麼會有這麼大的落差？
原來，想要締造亮眼的參展績效，須做充分的準備，還要有周詳的策略、以及專業的參展行銷技巧。
掌握致勝策略 締造亮眼成績
《參展行銷》全書有系統地介紹如何選擇合適的展覽、如何準備參展、如何運用有效的接待技巧，開創最有利的成果，還有展後如何繼續行銷，是參加展覽不可或缺的教戰工具書。

Details

Released
2012/10/24
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
16005
ISBN
978-957-495-297-7

Buy products firstAnd download app to watch

Details
　　

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