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    5. 業績翻倍!Facebook+Instagram超強雙效集客行銷術
    社群精準鎖定‧廣告強力曝光‧深度鐵粉經營‧觸及成效分析

    業績翻倍!Facebook+Instagram超強雙效集客行銷術

    Author 鄭苑鳳 著、ZCT 策劃
    Publisher 博碩文化
    Follow Save Saved Share
    Released
    2019/06/08
    Language
    Traditional Chinese
    File format
    PDF (68MB), fit in large screen and Pubook
    Pages
    304
    ID
    190497
    ISBN
    9789864343935
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    • Intro

    • Chapters

    社群媒體是行銷的現在和未來,如果想在競爭中領先,您可以從今天開始掌握Facebook與Instagram!

    您想知道如何在Facebook和Instagram中擴展業務嗎?您想學習如何從22億的FB用戶和10億的IG用戶中,獲得更多潛在客戶嗎?本書將Facebook和Instagram必備行銷術分成13章介紹,包括:FB介面功能實作、粉專行銷特點、精準廣告投放、限時動態運用技巧、好用的#hashtag標籤、IGTV頻道...等,教你善用行動行銷,將客流從線上(Online)引至線下(Offline)實體通路,達到推動銷售及提升品牌的最佳效果。

    〈不用花大錢,小品牌也能痛快行銷〉社群行銷入門、贏家攻略、集客秘笈。
    〈讓玩家掏心的臉書行銷〉限時動態、Messenger、視訊直播,輕鬆發佈動態消息、即時聊天、相片標註、建立活動與管理朋友名單與群組。
    〈買氣紅不讓的粉專心法〉類別挑選,建立+編輯粉專門面,邀請朋友,學會貼文、發片、重點置頂技巧。
    〈讓粉絲甘心掏錢的經營思維〉管理者介面、角色、主管理工作、推廣方式,輕鬆掌理粉絲專頁。
    〈臉書行銷火力加強攻略〉相片/相簿/影片的使用,整合網誌、票選、清單貼文等功用,讓臉書發佈多元化。
    〈實店業績提高工作術〉地標與專頁打卡、周邊探索與店家在地服務。
    〈打造IG視覺體驗〉個人檔案建立要領、廣邀朋友技巧、吸睛貼文撰寫方法。
    〈觸及率翻倍的潮牌拍照術〉IG酷炫自拍、構圖編修、影片錄製技法。
    〈課堂上沒有的吸客大法〉用組合相片、多重影像重疊、立體文字,完成圖像包裝與IGTV行銷方式。
    〈地表最強標籤行銷密技〉精準運用更多標籤(#hashtag)玩轉IG行銷。
    〈限時動態的秒殺錦囊〉巧妙運用限時動態讓IG千變萬化,瞬時增加業績。
    〈Instagram+Facebook雙效行銷〉整合兩大社群,網網相連擴大行銷範圍。
    〈付費廣告宣傳報給你知〉刊登廣告方式與增強效益的秘訣,看見投放成效。

    本書特色
    從零打造+低行銷成本,經營最出色的粉絲專頁和社團
    限時動態、打卡、探索周邊、Marketplace,輕鬆增加業績
    學會FB+IG應用與行銷技巧,搭配誘因激起購物慾望
    實戰粉專的管理與粉絲助攻推廣,借力使力創造口碑
    拍照/構圖/錄影/濾鏡/編修的私房撇步一應俱全
    掌握貼文、留言、按讚、珍藏、分享、推薦祕訣
    啟動廣告追蹤碼,追尋目標群數據進行分析與導購
    More
    More
    CHAPTER 01 不用花大錢,小品牌也能痛快行銷
    行銷至尊,寶刀FB,IG不出,誰與爭鋒
    社群行銷的入門黃金課
    社群行銷的四種贏家攻略
    品牌行銷的社群實戰集客祕笈
    社群行銷的番外加強版

    CHAPTER 02 讓玩家掏心的臉書行銷入門
    打造臉書行銷新藍圖
    上傳相片與標註人物
    一學就會的直播行銷

    CHAPTER 03 買氣紅不讓的粉專入門關鍵心法
    粉絲專頁經營的小心思
    建立粉絲專頁
    邀請朋友加入粉專
    粉絲專頁貼文全思維

    CHAPTER 04 讓粉絲甘心掏錢的粉專贏家經營思維
    粉絲專頁管理者介面
    粉絲專頁權限管理
    粉專管理技巧精選
    粉專零距離推廣法則

    CHAPTER 05 臉書粉絲行銷火力加強攻略
    活用相片/相簿/影片功能
    超吸睛行銷應用程式
    創意社交外掛程式

    CHAPTER 06 最霸氣的實店業績提高工作術
    認識地標與打卡
    「探索周邊」在地服務
    臉書市集(Facebook Marketplace)教戰指南
    小兵立大功的臉書免費廣告

    CHAPTER 07 打造集客瘋潮的IG視覺體驗
    初試IG的異想世界
    個人檔案建立關鍵要領
    廣邀朋友的獨門技巧
    貼文撰寫的文筆技巧
    貼文的夢幻變身密技
    桌機上玩IG

    CHAPTER 08 觸及率翻倍的潮牌拍照攻略
    IG相機功能全新體驗
    創意百分百編修技法
    IG影片拍攝基本功
    攝錄達人的吸睛方程式

    CHAPTER 09 課堂上保證學不到的超級吸客大法
    打造相片魅惑行銷力
    超人氣圖像包裝術
    逆天的IGTV行銷術

    CHAPTER 10 地表最強的主題標籤行銷密技
    用主題標籤玩轉IG行銷
    粉絲hashtag掏錢祕訣

    CHAPTER 11 限時動態的秒殺拉客錦囊
    超暖心的限時動態功能
    限時動態業績增加心法

    CHAPTER 12 Instagram與Facebook雙效行銷
    個人FB簡介中加入IG社群按鈕
    將現有IG帳號新增到FB粉絲專頁中
    IG限時動態/貼文分享至Facebook
    將IG舊有貼文分享到臉書社群

    CHAPTER 13 付費廣告宣傳報你知
    刊登IG廣告做宣傳
    刊登臉書廣告做宣傳
    增強廣告效益的四大祕訣
    More
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    Details

    Released
    2019/06/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    190497
    ISBN
    9789864343935

    集客行銷

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