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    6. 叫我第一名 政壇網紅韓國瑜:最驚人網路行銷實戰秘辛

    叫我第一名 政壇網紅韓國瑜:最驚人網路行銷實戰秘辛

    Author 張淯
    Publisher 獨家報導 /獨家出版社
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    Released
    2018/12/01
    Language
    Traditional Chinese
    File format
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    Pages
    194
    ID
    207671
    ISBN
    9789867513168
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    實用!網紅戰術全攻略!
    當點擊率打敗收視率,你就是超級吸金體!
    你所無法想像的「網戰」策略,這本一次通通搞懂!

    一個從對蔬菜完全不認識,被議員指著頭罵的總經理;一個10餘年前淡出政壇,已經快被國民黨遺忘的人物;他,究竟「憑什麼」可以打贏綠色執政已長達2、30年的高雄市長選戰?

    當抹黑、抹黃、抹紅的攻擊,排山倒海而來時,韓國瑜網路聲量不降反升!究竟是什麼原因讓網民這樣高度關注的瘋狂呢?

    同樣都在選舉,為何其他候選人無法打造這樣的網路聲浪?為何還沒有人可以依樣畫葫蘆地造就第二股韓風?

    到底韓國瑜是怎麼在40天內竄紅,形成網路上或電視上每個人都在熱烈討論的現象,進而形成這一波「韓流熱潮爆紅」呢?

    背後究竟是如何操作?韓國瑜爆紅的「關鍵原因」到底是什麼?

    本書將帶著你一步步探討解析政壇第一網紅韓國瑜的操盤內幕真相,韓國瑜急速竄紅的關鍵轉捩點是什麼?韓國瑜的網路聲量超過柯文哲的網路行銷實戰成功秘辛究竟又是什麼呢?

    韓國瑜聲勢從網路急速竄起,進而捲起一股巨大的氣旋,步步逼進原本以為「贏了黨內初選,躺著就能當選高雄市長」的陳其邁,也讓不抱希望的泛藍選民,重新找到了一個新的「救世主」,韓國瑜成了國民黨,甚至是全台灣新的太陽與英雄,「韓流」、「韓粉」成了今年選戰最火爆的話題。

    同樣運用網路空中力量的柯文哲,選後也證實,他沒有被韓國瑜的「韓流滅頂」已經很厲害了。從最基礎的形象上面,韓國瑜真性情的作風,與4年前的柯文哲如出一轍,同樣是非典型政治人物,也同樣受到網友們的喜愛。韓國瑜不只在《 2018 選戰溫度計》網路口碑排行榜上大勝柯文哲,甚至在Google的熱門搜尋度中也領先柯文哲,除了前期操作策略奏效外,韓國瑜和網紅館長直播後,網路聲量正式超越柯文哲,也讓他正式踏上最具影響力的政壇第一網紅。

    空戰策略的操作奏效,讓韓國瑜有如海水倒灌,攪動高雄這灘死水,激起高雄民眾熱情,這一切全拜網路科技的興盛,讓他的口碑從地面戰打到空戰,再從空戰轉換回地面上的選票。韓國瑜的成功暴紅竄起,就是因為網路行銷策略操盤成功,再透過直播加速擴散影響力,繼而網路聲浪不斷推動傳統媒體,正式達到老中青三代的共鳴與高轉換率的選票。

    這樣的戰略,讓韓國瑜在內無資源、外無奧援的窘困中,只經歷了鴨子划水的半年時間,就以壓到性的85萬選票,成功奪下高雄市長寶座。韓國瑜不是網紅出身,卻可以有效地運用新舊媒體的交叉行銷,想讓自己也學會韓國瑜的空戰策略嗎?本書將帶你一步步了解網路行銷關鍵策略大突破的操作秘訣,教你打空戰創造驚人績效,讓你從默默無名變成網路紅人,打造自己的自媒體網紅聖經。
    他,究竟「憑什麼」可以打贏綠色執政已長達2、30年的高雄市長選戰?
    More
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    張 淯

    《獨家報導集團》創辦人
    《名人堂國際娛樂》董事長
    《獨家報導雜誌》發行人兼社長

    滾動了33 個年頭的《獨家報導》,在張淯接手後,接軌世界透過多
    元「斜槓」的方式,跨界多媒體、串連人聯網,成功翻轉出無限可能,
    張淯顛覆媒體思維,讓《獨家報導》成功翻轉重生。

    身為「媒體經營者」,張淯從「菜鳥記者」到「資深媒體人」,長
    期對人事物的觀察細膩而犀利,累積擁有超過10 年的網紅操作實戰
    經驗,以及年資超過30 年的媒體經驗。對互聯網行銷、新媒體等領
    域,有獨到且系統化的深刻見解,並擅長運用網紅經營策略,提高
    企業領導人的知名度,同步提高企業形象,增加商品銷售量,成功
    協助企業創造業績,打造出無數亮眼的素人、企業家、命理大師。
    經營《獨家報導》十年有成,張淯帶領全新的經營團隊,揮別以往
    的八卦路線,並以「報真導正、報真導善」的精神,重塑社會真善
    美的價值!一路走來,張淯始終以一個成熟媒體的高標準自我惕勵,
    堅持走在人民之前,成為社會大眾的眼;並且擔任各行各業維基解
    密者的角色,挖掘各行各業達人成功的秘密,讓更多的台灣之光,
    嶄露於世界!

    不只如此,張淯堅持以「人」為軸心的創新概念,讓人與人之間的
    串聯更加緊密,憑藉著媒體的強大傳播力,營造人才一加一大於二
    的效益,讓產值翻倍。《獨家報導集團》也透過不定期跨界與各名
    人對談,挖掘各領域背後的真相,一同擦亮知識經濟時代,成為這
    時代最不可或缺的洞察力。
    More

    Details

    Released
    2018/12/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    207671
    ISBN
    9789867513168

    市長

    高雄

    張淯

    韓國瑜

    Buy products firstAnd download app to watch

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    See more 獨家報導 / 獨家出版社

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    《獨家報導》第1225期+1226期 大佛心印直了成佛

    《獨家報導》第1224期 史上頭一遭殘酷真相 台積電驚人內幕曝光

    《獨家報導》第1223期 你不可不知共軍五大犯台利器

    《獨家報導》第1222期 情色外籍兵團成移民黑數 獨家直擊福州幫大舉入台賣淫

    《獨家報導》第1221期 削去稜角圓融處世 造就鄒嵩棣的寵物帝國

    《獨家報導》第1220期 3大純網銀對決 憑什麼爭出頭?

    《獨家報導》第1219期 黃金品牌領頭羊 全方位服務傲視全球

    《獨家報導》第1218期 從演員到歌手的李沛凌 為父親圓舞台夢

    第1217期 2021開運起手式 逆轉勝看這裡 讓你見證奇蹟 揭開地球佛國奧秘

    《獨家報導》第1216期 禪修 全世界矚目 後疫情時代 最佳特效藥

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