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    6. 醫療革命:善用競爭策略,創造醫病雙贏的療護體制
    紙書價700元,電子書原價525元

    醫療革命:善用競爭策略,創造醫病雙贏的療護體制

    Author 麥可.波特 伊莉莎白.泰絲柏格
    Publisher 天下文化
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    Released
    2014/07/29
    Language
    Traditional Chinese
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    Pages
    981
    ID
    237023
    ISBN
    9789863205180
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    庫存
    • Intro

    • Chapters

    • Author

    高費用、低品質,關於目前的療護體系,沒有人感到滿意。病患擔心保險的費用與醫療的品質;雇主要面對節節高漲的保費與不滿的員工;醫生與其他醫療提供者的收入被壓縮,專業判斷受到藐視,官僚制度與書面作業加重日常工作;健康照護計畫老是遭到抨擊;藥品與醫療設施的供應商推出許多救命的藥物與療法,卻因為費用昂貴備受譴責;政府也不高興,因為預算失去控制。
    幾十年來的醫療改革已經無法改善情況,反而更加惡化。對於健康照護體系,我們需要新的思考方式。
    在本書中,國際知名的策略專家麥可.波特,以及創新領域的專家伊莉莎白.泰絲柏格提出改變的解方。作者認為,目前的醫療照護體系都在錯誤的層次上彼此競爭(如:健康計畫、醫療網絡,以及醫院),但真正具競爭力之處應是醫師診斷、治療,以及預防疾病。在現有的醫療體系中,大家追逐的是議價能力及轉移成本的零和競爭,而非為病人創造價值。
    本書勾畫出一個突破性的架構,為醫療體系重新定義競爭力,對醫院、醫生、健康計畫、雇主與政策制定者提出具體建議,促使醫療保健邁向正和競爭,讓體系中的所有人都能受益。
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    目錄
    合作出版總序| 樹立典範:給新一代醫療人員增添精神滋養
    台灣現況|重新定位台灣的醫療照護

    前言
    導論
    競爭力的流失/在價值上競爭/在成果上競爭/本書的架構/
    要如何重新定義健康照護?
    第一章|界定問題的範圍
    第二章|找出根本原因
    在價值上正和競爭/健康照護業的零和競爭/根本原因:在錯誤的層級上競爭/為何會在錯誤的層級上競爭?
    第三章|改革為何出錯
    團體健康保險的興起/限制給醫生與醫院的費用/管理式照護/醫療的軍備競賽/柯林頓計畫/病人的權利/消費者主導的健康照護/品質與論質計酬/單一保險人制度/醫療或健康儲蓄保險/非改革/唯一的解答:改革競爭
    第四章|以價值為基礎的競爭原則
    原則一:聚焦於價值,不只是成本/原則二:為成果而競爭/原則三:競爭是以完整照護週期的疾病為中心/原則四:高品質的照護,成本應該更低/原則五:價值是由醫療提供者的經驗、規模與學習所驅動/原則六:競爭屬區域性或全國性/原則七:廣泛提供成果資訊/原則八:提高價值的創新能得到優厚獎勵/以價值為基礎的競爭之機會
    第五章|對健康照護提供者的涵義
    健康照護提供的策略真空/定義正確的目標:優異的病人價值/邁向以價值為基礎的競爭:醫療提供者的要務/產業結構將如何改變?/促進轉型/轉型障礙/早行動的好處
    第六章|對健康照顧計畫的涵義
    健康照顧計畫過去和未來的角色/走向以價值為基礎的競爭:健康照顧計畫的要務/克服健康照顧計畫轉型的障礙/及早行動的利益
    第七章|對供應商、消費者和雇主的涵義
    對供應商的涵義/對消費者(投保人和病人)的涵義/對雇主的涵義
    第八章|健康照護政策,以及以價值為基礎的競爭對政府的涵義
    健康照護政策的廣泛議題/走向以價值為基礎的競爭:改善健康保險和保險的取得/走向以價值為基礎的競爭:訂定保障範圍標準/走向以價值為基礎的競爭:改善健康照護提供的結構/對其他國家健康照護政策的涵義
    結論
    附錄A |公開發布成果資訊
    附錄B |照護提供價值鏈
    註釋
    More
    26歲任教於哈佛商學院,為該學院有史以來最年輕的教授。波特專精於競爭策略,自1980年起陸續出版了《競爭策略》(Competitive Strategy)、《競爭優勢》(Competitive Advantage)、《國家競爭優勢》(The Competitive Advantage of Nations)、《競爭論》(On competition)等書(以上各書中文版均由天下文化出版),被譽為當代經營策略大師,他所提出的競爭策略理論更是商學院的必修課程。波特曾於美國雷根總統任內被延攬為白宮「產業競爭力委員會」(Commission on Industrial Competitiveness)委員,同時也是世界各國政府與企業爭相諮詢的知名顧問。波特十餘年前開始研究健康照護。
    波特畢業於普林斯頓大學航空工程系,取得哈佛商學院的企業管理碩士學位,並且榮獲貝克學者獎(George F. Baker Scholar),進而取得哈佛大學的商業經濟學博士學位。獲有無數獎項和殊榮,包括全國商業經濟學人協會(National Association of Business Economists)的亞當斯密獎(Adam Smith Award)、許多國家的全國性榮譽勳章,以及管理學院(Academy of Management)的學術性管理貢獻最高榮譽。


    維吉尼亞大學達頓商學院(Darden Graduate School of Business)副教授,專長領域是策略、創新與風險分析。曾任職於哈佛商學院,擔任副教授。
    泰絲柏格除了研究健康照護十餘年,也曾分析醫療器材和生物科技公司的策略、實質選擇權、研究發展決策、醫療創新,以及不確定的策略反應。專業出版方面,著有無數個案與文章,合著有《可攜式MBA》(The Portable MBA)一書,以五種語言出版。
    泰絲柏格教授在史丹福大學工學院取得碩士和博士學位,也獲有維吉尼亞大學工學院碩士學位,並以最優學業成績取得華盛頓大學聖路易分校的學士學位。
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    Released
    2014/07/29
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    237023
    ISBN
    9789863205180

    李振昌

    伊莉莎白.泰絲柏格

    天下文化

    麥可.波特

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