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    5. Google Analytics網站資料分析:網路行銷與商務決策的利器

    Google Analytics網站資料分析:網路行銷與商務決策的利器

    Author 吳燦銘 著、ZCT 策劃
    Publisher 博碩文化
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    Released
    2021/04/23
    Language
    Traditional Chinese
    File format
    PDF (28MB), fit in large screen and Pubook
    Pages
    304
    ID
    238500
    ISBN
    9789864348169
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    • Intro

    • Chapters

    • Author

    網站分析的主要工作包括:資料收集、報表製作、分析解讀、進行決策、執行落實、優化改進等。Google Analytics四大類型的報表提供不同的數據洞察力,包括:受眾分析、流量來源、使用者行為、使用者轉換數據等四個維度的數據,可依使用者需求獲得各式的資訊。
    本書是以入門者的角度撰寫,跟著書中所編排的架構學習,將可學會許多Google Analytics完整實用的功能,且重要的觀念都有「示意圖」互相對照,並可藉由範例製作得到Google Analytics精要知識與解讀資訊能力。


    【本書特色】
    ✔快速了解網站分析與Google Analytics的基礎知識
    ✔專為電商經營者打造的零基礎Google Analytics入門課程
    ✔完整剖析Google Analytics四大報表的重要知識點
    ✔羅列Google Analytics網站資料分析過程中的重要觀念
    ✔報表製作的利器Google Data Studio實作


    【精彩內容】
    數位行銷的定義與特性、網站經營與數據分析
    了解Google Analytics網站分析的作法、運作的原理、申請Google Analytics帳戶
    完整剖析Google Analytics四大報表:目標對象、客戶開發、行為、轉換
    打造量身訂作的報表:資訊主頁、自訂報表、自訂快訊、已儲存報表
    提升數據分析的品質:資料層級、取樣數據、規則運算式、實用分析工具
    「帳戶」設定、「資源」設定、「資料檢視」設定
    內容分組、進階區隔、篩選器、管道分組
    Google Data Studio(數據分析)報表綜合實作、分享報表
    More
    More
    CHAPTER 01 數位行銷與Google Analytics的黃金入門課
    CHAPTER 02 Google Analytics的私房贏家攻略
    CHAPTER 03 客群精準分析神器-「目標對象」報表
    CHAPTER 04 流量分析的集客工作術-「客戶開發」報表
    CHAPTER 05 地表最強的「行為報表」攻心錦囊
    CHAPTER 06 觸及率翻倍的轉換報表實戰攻略
    CHAPTER 07 流量變現金的網站分析密技
    CHAPTER 08 提升數據分析品質的關鍵心法與私房工具
    CHAPTER 09 買氣紅不讓的Google Analytics管理功能
    CHAPTER 10 玩轉視覺化報表數據分析大神-Google Data Studio
    APPENDIX A 老鳥鐵了心都要懂的最夯數位行銷術語
    More
    ZCT-榮欽科技

    ZCT-榮欽科技(https://www.zct.com.tw/)從1996年成立已經有20年的時間,主要從事於電腦圖書編著、速記教育學習平台研發與遊戲設計軟體開發與設計,其中電腦圖書部分已在兩岸三地出版超過一千本計算機類相關著作,包括計算機概論、資料結構、電子商務、網路行銷、資料處理、網際網路、程式語言、網頁開發….等相關題材等。近年在速記教育學習平台推出了「油漆式速記多國語言雲端學習系統」(試用網站http://pmm.zct.com.tw/trial/),對快速提升個人外語能力有意想不到的驚人效果。
    More

    Details

    Released
    2021/04/23
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    238500
    ISBN
    9789864348169

    網路行銷

    資料分析

    Google

    Buy products firstAnd download app to watch

    Details

    See more 博碩文化

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