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    6. 從零開始讀懂經濟學:不用懂艱深數學,一本掌握商業世界運作的邏輯

    從零開始讀懂經濟學:不用懂艱深數學,一本掌握商業世界運作的邏輯

    Author 中谷  武、中村  保
    Publisher 城邦文化 /商周出版
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    Released
    2021/03/16
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (8MB), fit in all devices and Pubook
    Pages
    447
    ID
    246367
    ISBN
    9789862726938
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    Campaign 思辨年代,以閱讀啟程 | 商周×啟示 全書系書展7折起

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    • Intro

    ★《從零開始讀懂》系列原著書籍累印51萬冊!
    ★日本亞馬遜網路書店暢銷書

    廣度與深度兼具的經濟學初讀本
    ~理論 X 圖表 X 案例~
    個體經濟學:
    供需法則、價格彈性、價格管制、市場失靈、公共財、所得分配、勞動市場、國際貿易、比較利益、匯率
    總體經濟學:
    GDP、生產要素、凱因斯學派、可支配所得、乘數效果、貨幣、利率、金融政策、財政政策、通貨膨脹

    ■從供需曲線到通貨膨脹,日本知名大學教授親授,讓你一本學會經濟學
    了解經濟學,才能做出最有利於自己的選擇!
    由大學教授以簡單圖表x具體案例,帶你快速掌握經濟學核心概念
    不論自學、課堂皆適用的最佳經濟學入門書!

    《從零開始讀懂》系列皆由日本大學教授主編及撰寫。
    本書分為兩個部分,第一部是基礎個體經濟學,第二部是基礎總體經濟學。
    作者以深入淺出的寫作方式,並且搭配大量圖表及範例,
    讓毫無基礎的讀者即使不懂艱深數學,也能對經濟學有初步認識,進一步學習經濟學的思維方式。

    在第Ⅰ部「基礎個體經濟學」當中,講解這個支撐你我每日經濟活動的「市場」如何運作,以及它的侷限。
    隨著全球化的發展,如今全世界有超過六十億人過著相互依存的生活。
    如此龐大的經濟社會能極其順暢地運作,都是拜亞當・斯密所謂的「看不見的手」——也就是市場的運作所賜。
    我們除了要學習市場的運作機制如何神通廣大之外,也要了解它的不完整性與侷限。

    第Ⅱ部的「基礎總體經濟學」當中,說明的是學習從宏觀角度認識經濟活動的重要性。
    每個人理性的行為,與每個市場的良性運作,在總體經濟上不見得一定會帶來理想的結果,甚至有可能造成勞工失業、企業倒閉,或國與國之間的貿易失衡。
    此外,政府和中央銀行等機構與個人或企業不同,一舉一動,會對總體經濟帶來極大的影響。
    若對政府、央行的政策與效應一無所知,就不可能真正了解經濟的內涵。


    ■深度推薦
    清華大學經濟學系教授 劉瑞華"
    More
    More
    More
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    Details

    Released
    2021/03/16
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    246367
    ISBN
    9789862726938

    "城邦

    商周出版

    中谷  武、中村  保"

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    See more 城邦文化 / 商周出版

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