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    6. 投資通識課
    9個基本概念,建立你的投資思維框架

    投資通識課

    Author 大雁文化
    Publisher 大雁文化 /日出出版
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    Released
    2021/06/21
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (9MB), fit in all devices and Pubook
    Pages
    309
    ID
    246636
    ISBN
    9789865515652
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    投資中最危險的是:認為你知道「你不知道的事」。

    開戶投資前一定要懂的基本概念,
    了解市場運作方式,掌握理財核心、不盲從選股,
    避免投資者常犯的初級錯誤!

    市場不等人!金融市場日新月異,我們身邊充斥著五花八門的理財資訊、投資建議和金融產品廣告,從業者與研究者期望在市場變化中尋找不變的東西,投資人則是面臨普遍的問題:該如何洞察市場情勢、做對的投資決策,渴望以無門檻的投資概念達到致富之路,而非靠運氣來避開高風險。

    透過投資來實現個人財富的增加與保值,
    已是現代人必備的技能之一。

    行為經濟學家已經證實,多數人不具備基本的投資概念,也不像標準金融經濟模型的假設:以效用最大化的理性方式進行投資。市場上不存在類似牛頓定律這種一成不變的規律,過去戰勝市場的策略,無法保證在未來仍然適用。作者以各種投資現象為例,講解投資理財的基礎概念,不論是想了解成功投資背後的基礎概念,或是自認缺乏金融知識,本書都能成為投資者實際操作時的重要指南。

    理解投資的基礎概念是有效管理資金的關鍵!
    培養投資基本功,才能建構理性投資觀。

    作者以容易理解的方式幫助投資者建立準確的投資思維,快速理解收益計算、估值模式、交易成本、風險評估的核心知識:
    ★問對問題,遠離常見的投資錯誤,達到自我保護。
    ★保持頭腦清晰不誤入歧途,了解市場脾性做出適當判斷,避免不可挽回的損失。
    ★習慣使用投資分析工具。
    ★正確理解報酬率與風險之間的關係。
    ★主動投資或被動投資的選擇評估。
    ★了解自己。投資中最危險的事情是:認為你知道「你不知道的事情」。
    ★知道如何選擇投資顧問,並從他們的建議中做決定。

    這些概念也許不一定能讓你成為股市的明日之星,但確實是置身股海的急救指南,為投資者獲取有效金融知識打好基礎,建立自己的成熟投資思維框架。

    【好評推薦】
    金融界幾乎很少人能跨越理論與實踐的鴻溝,但作者布萊德佛.康奈爾是個例外。對於每天都要使用金融、經濟、統計工具回答投資問題的人來說,本書有非常棒的說明,只要對投資市場有興趣的人,強烈推薦一定要看。
    ——阿斯沃斯.達莫達蘭(Aswath Damodaran)
    紐約大學史登商學院財務學教授

    布萊德佛是我們業界中最有見解的金融思想家和投資人之一。他的著作和投資成果,在我們之中是非常珍貴的,所以本書非看不可。
    ——許仲翔博士(Jason Hsu)
    銳聯財智有限公司(Rayliant Global Advisors)董事長兼資訊長

    作者布萊德佛.康奈爾講述了現代計量金融—不論是理論或實踐上,適合任何一個明智的投資者。這本書應該要成為基礎金融課程的教材。
    ——羅伯.阿諾特(Rob Arnott)
    銳聯資產管理公司(Research Affiliates)創辦人暨執行長
    More
    More
    第一章:報酬
    第二章:金融市場的微觀結構
    第三章:債券和通貨膨脹
    第四章:風險與報酬
    第五章:基本面分析與估值
    第六章:交易成本、費用和稅金
    第七章:可以信任歷史嗎?
    第八章:可以利用異象嗎?
    第九章:另類投資
    第十章:投資建議
    後記
    More
    布萊德佛.康奈爾(Bradford Cornell)
    金融經濟學者,擁有史丹佛大學金融經濟學博士學位,曾任教於加州理工學院、加州大學安德森商學院,現為安德森商學院榮譽教授。美國知名經濟顧問公司Compass Lexecon資深顧問和諮詢委員會成員。
    他為許多金融相關事件提供專業分析,客戶包含控股公司波克夏.海瑟威、美國藥廠必治妥、花旗集團、瑞士信貸集團、通用汽車、高盛、微軟、摩根史坦利等,以及美國政府單位。
    尚恩.康奈爾(Shaun Cornell)
    康奈爾資本集團(Cornell Capital Group)總裁,專職於運用基礎估值開發衍生性金融商品策略。
    安德魯.康奈爾(Andrew Cornell)
    康奈爾資本集團(Cornell Capital Group)研究總監,研究新科技在投資分析中的應用。
    More

    Details

    Released
    2021/06/21
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    246636
    ISBN
    9789865515652

    經濟

    金融市場

    投資

    股票

    理財

    布萊德佛.康奈爾

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