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  6. 文化基因的品牌镌刻：梦祥品牌文化

文化基因的品牌镌刻：梦祥品牌文化

Author 牛全保，李东进，张亚佩 等
Publisher 華藝數位 /社会科学文献出版社
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Released
2020/06/01
Language
Simplified Chinese
File format
EPUB Reflowable (3MB), fit in all devices and Pubook
Pages
411
ID
260174
ISBN
9787520162159
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
DRM
NT$316
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本书分为四个部分：第一部分介绍了草根起家的梦祥公司的发展历程，包括创业期、发展期、拓展期；第二部分介绍了梦祥品牌文化创新，包括创业者和员工如何“精锻”出梦祥品牌，详细剖析了梦祥人共创梦祥品牌的全过程；第三部分主要介绍梦祥品牌文化的传递方式和发展历程，全面解析了梦祥品牌生命力和独特文化特质的传递过程；第四部分主要介绍梦祥品牌文化的共享内容和方式，包括直接客户和终端消费者对梦祥品牌文化的感知、期望和共享途径等。

Details

Released
2020/06/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
260174
ISBN
9787520162159

Buy products firstAnd download app to watch

Details
　　

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