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    6. 99.9%的人都會用的4000句文案懶人包

    99.9%的人都會用的4000句文案懶人包

    Author 堀田博和
    Publisher 商業周刊
    Follow Save Saved Share
    Released
    2019/12/05
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (899KB), fit in large screen and Pubook
    Pages
    871
    ID
    272083
    ISBN
    9789867778895
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    Offer DRM free license
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    DRM
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    • Intro

    • Chapters

    • Author

    行銷及小編的文案救星來了!
    翻開本書,套進產品名稱,3秒就結案的必備文案工具書
    令人怦然心動的一本書,原來寫文案可以那麼容易!

    1000金句+定義+舉例造句+近似詞 = 史上最讚4000句型熱銷文案
    ■你是文案新手?
    本書一翻,新手變信手捻來高手
    ■關於下標,你已腸枯思竭?
    運用本書技巧,讓你從行銷小白變詩仙李白
    ■該怎麼下標,FB、IG貼文按讚數才能破表?
    4000句文案包山包海,不僅吸睛又有創意

    本書作者堀田博和曾從事各式促銷活動,從食品製造商、經銷商、服務業、餐飲業等無一不包。他集結整理出9大類熱銷金句,能用在各種情境,撩撥消費者購買情緒。讓你在短時間之內,就寫出讓人秒買成交的洗腦文。

    日本廣告專家教你》最吸睛文案句型與勾人詞彙
    各行各業都能用‧一翻即上手‧4000海量詞彙任你選

    ─本書特色─
    • 一秒就能吸引人下單的狂賣金句
    在不知不覺留下記憶+不知為何會很在意+會勾起購買欲望,集結這些暢銷元素的所有關鍵金句。
    • 解說、定義關鍵金句
    從頭了解真義,了解詞彙的最佳用法。
    •【例】舉例造句
    可以運用在各式場合的舉例用法,實際演練文案的洗腦功力。
    • 近似詞➡最佳延伸用法不藏私全揭露
    每個關鍵金句旁附上「有效的運用方法」、「近似詞」,讓你的詞彙庫呈倍數成長!

    ─強力推薦─

    小 嚕 行銷武士道公司 顧問總監
    林育聖 文案的美負責人
    林大涵 貝殼放大執行長
    陳延昶 486團購創辦人
    (依姓名筆劃排序)

    無論你是行銷人員、設計師或廣告投手,如果你並非專業文案人員,但有時必須寫寫產品文案或為廣告下個標,那這本書可能就是必備「工具書」。……如果你每次被指派寫文案都想破頭,不知該如何下手,那麼不妨可以試試如何透過這本書更有效率寫出具基礎溝通效果的文案。
    ──許朝陽(小嚕),行銷武士道公司 顧問總監
    More
    More
    推薦文 如果你不是靠文案維生,那麼你可以這麼「文案」 許朝陽(小嚕)
    前言
    A.特色:更有效地傳遞出欲提供的事物特色
    B.引人注意:讓眼前的顧客注意到你
    C.強調:有效傳達、讓優異的部分更加顯著
    D.人氣:展現出該事物受到顧客熱烈支持
    E.情緒:深入刺激顧客的情緒
    F.真實感:運用數字,更真實地表現出來
    G.賺到:強調買到賺到,藉此刺激顧客
    H.目標:鎖定目標,讓特色更明顯
    I.引導:誘導顧客進行目標行動

    本書A-I 列出的文案關鍵句
    結語
    More
    堀田博和
    1967年出生於大阪市。追手門學院大學文學院社會心理學系畢業,曾於廣告代理商的促銷專業團隊服務,經手各種商品與服務的促銷活動。

    負責廣泛且多元商品銷售相關企畫與策略,從商品導入期的企畫到成熟商品的銷售策略調整,以及服務、業務與銷售能力強化策略等。客戶範圍從食品製造商、經銷商、服務業、餐飲業等各種不同產業與業務形態。

    另著有《商品促銷全攻略》。此外曾於大阪第一屆促銷展擔任講師,經常以促銷、強化業務能力、強化銷售能力等主題,舉辦演講與研習會,並提供顧問諮詢服務。
    More

    Details

    Released
    2019/12/05
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    272083
    ISBN
    9789867778895

    Buy products firstAnd download app to watch

    Details

    See more 商業周刊

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    正向人脈提升守則

    風險之書【修訂版】

    數位競爭策略

      

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