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  6. 在线零售商运营决策：基于消费者退货行为的分析

在线零售商运营决策：基于消费者退货行为的分析

Author 金亮
Publisher 華藝數位 /社会科学文献出版社
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Released
2020/03/01
Language
Simplified Chinese
File format
EPUB Reflowable (10MB), fit in all devices and Pubook
Pages
326
ID
309445
ISBN
9787520163491
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EPUB provided, PDF not provided
Offer DRM free license
No
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NT$552
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本书基于消费者退货行为的视角，针对在线零售商运营管理中几个重点、难点问题深入研究，采用量化建模方法解决在线零售商运营决策以及供应链合作伙伴之间的合作问题，提出基于消费者退货行为的在线零售商定价、退款保证、O2O渠道等策略，设计在线零售商与上游制造商/供应商间的批发合同，以及在线零售商与下游体验店间的佣金契约。本书研究形成的模型、理论方法和运作策略对在线零售商的运营管理实践具有指导意义，能为在线零售商运营管理实践提供系统性建议。

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Released
2020/03/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
309445
ISBN
9787520163491

Buy products firstAnd download app to watch

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