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  6. 無所不通超級企劃王

無所不通超級企劃王

Author 周璟榮
Publisher 華藝數位 /風信子文化事業有限公司
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Released
2008/04/17
Language
Traditional Chinese
File format
PDF (60MB), fit in large screen and Pubook
Pages
290
ID
311991
ISBN
9789868292673
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PDF provided, EPUB not provided
Offer DRM free license
No
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NT$224
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企劃王牌七竅俱開，讓你的企劃力UP！
企劃是什麼？
企劃就是針對特定對象構思。
如何做好企劃？
創意+觀察+文筆+工具=perfect企劃案。

　　沒錯！企劃就是如你想的這麼簡單，只要掌握好7個核心關鍵，一步一步打穩你的企劃底子，讓你的企劃火力全開，不管你是老鳥還是新人，個個都能輕鬆成為超級企劃王！
Point1-創意是生存之道
Point2-掌握核心品牌理念
Point3-轉變行銷策略，結合公關與廣告二勢力
Point4-培養企劃人精打細算的特質，用最小的成本收最大的效益
Point5-企劃就定位，化想法為文字
Point6-市調、PowerPoint讓你的企劃如虎添翼
Point7-引領消費者的消費潮流，想在消費者發想之前

Details

Released
2008/04/17
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
311991
ISBN
9789868292673

Buy products firstAnd download app to watch

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