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    6. 交易心態原理
    換掉你的賠錢腦,下單前必懂的投資心理學(全新修訂版)

    交易心態原理

    Author 理察‧彼得森
    Publisher 讀書共和國 /八旗文化
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    Released
    2022/07/20
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (6MB), fit in all devices and Pubook
    Pages
    839
    ID
    312998
    ISBN
    9786267129326
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    • Intro

    換標的,不如換大腦!
    咖啡因、酒精,甚至天氣變化,都會影響你的投資決定
    本書引領你在不可測的市場裡穩定做出正確決策


      ※整合財務學、心理學、大腦神經科學等跨領域學科,全面分析先天不當財務決策
      ※作者結合精神科醫師專業與操盤手經驗,點出投資人的心魔與常犯的交易毛病
      ※每章列舉學習重點與目標,幫助投資人有效率地提升投資技巧
      ※諾貝爾經濟獎得主喬治‧阿克洛夫、《華爾街狂人》作者大衛.林韋伯、《信任因子》作者保羅.扎克一致推薦

      同樣的時間點進場,為什麼他賺我賠?
      跟著大盤還是不賺錢,難道指數化投資不靈了?
      迷信明牌、追高殺低、抱著爛股不放手,大家犯過哪些相似的錯誤?
      這些經驗讓你更恐慌,還是真的做好心理準備面對下一個決策?

      成為投資人,心態第一、策略第二、技術第三,需要自信,更需要自制。作者理察.彼得森是市場心理顧問公司創辦人,同時也是精神科醫師與專業操盤手,他藉由行為財務學、心理學及大腦神經科學的研究佐證,詳盡說明多數投資人的不理性投資行為:諸如過份自信、從眾心理、把股市當賭場、拗單陷入小賺大賠陷阱……等等。本書將帶領你克服決策偏差,改善投資技巧,並反過來利用眾人的不當行為,獲得卓越報酬。

      透過本書,投資人可以獲得——
      發現特定的潛意識偏誤
      知道思考與分析何時可以(與何時無法)改善投資流程
      加強察覺情緒
      改善決策流程

      不管你是具備投資概念的投資人,甚至是投資組合經理人、創投業者、分析師,或是剛入場的小白,正在極力避免自己被「割韭菜」,都應該讀這本書,是什麼導致你的不安?不安與恐慌是否會帶來負面影響?下一次的投資選擇,你又該具備什麼樣的心態?

      本書的功能是協助你揪出個人心理缺失、減少犯錯:
      投資要取得優異績效的第一步是「學習」。你必須知道自己在市場做什麼?你的策略是什麼?為什麼比較好?你如何管理波動性?

      第二步是「自我評估」,找出你的優缺點,盤點你的資源。如何防範心理的致命缺陷?如何取得社交支持與商業人脈?你有安全措施、應變計畫嗎?進行全面自我評估很難,因為每個人都會受到自欺與偏誤的影響。

      書中列舉許多豐富精采的實務案例,協助你找出深藏在潛意識中的偏差,了解大腦的思考何時對投資流程有益,何時無益,改善EQ,著重決策流程,而非結果。想在投資界出類拔萃,就必須學會自我管理,針對自己的心理缺陷,規範出適合自己的紀律原則,以《交易心態原理》一書為指南,你很快就會發現,熟悉市場局勢與掌握大腦運作狀態,可以有效提高投資整體獲利。

      本書結構——從學習到修練,量身打造交易心態原則:
      PART1|為何大腦不懂交易?——大腦運作的基本原理,以及大腦不適合現代金融市場動態的原因。

      PART2|情緒如何影響績效?——投資如何受到情感及化學作用的影響,以及高績效投資人有哪些特質。

      PART3|交易當下的心理機制——最常見的投資思維陷阱,以及評估投資機會與風險時的錯誤概念。

      PART4|透過心態修練,成為市場贏家——如何管理投資思維,以及投資人進行策略規劃時的心理建議。
    More
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    Details

    Released
    2022/07/20
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    312998
    ISBN
    9786267129326

    交易心態原理

    換標的

    咖啡因

    酒精

    天氣變化

    不可測的市場

    先天不當財務決策

    不理性投資行為

    潛意識偏誤

    行為財務學

    Buy products firstAnd download app to watch

    Details

    See more 讀書共和國 / 八旗文化

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