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    6. 瘋狂賣客:連雜碎都能賣的網路傳奇!

    瘋狂賣客:連雜碎都能賣的網路傳奇!

    Author 瘋狂賣客
    Publisher 時報出版
    Follow Save Saved Share
    Released
    2010/08/26
    Language
    Traditional Chinese
    File format
    PDF (32MB), fit in large screen and Pubook
    Pages
    272
    ID
    3709
    ISBN
    9789571352527
    Provide Adobe DRM
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    NT$195
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    • Intro

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    • Author

    賀!瘋狂賣客瘋狂榮譽榜:
    二○○九數位時代百大賣家第四名
    第九屆經濟部金網獎 創新達人
    第十屆金手指網路獎/網站類/電子商務類 金獎
    數位時代二○一○年臉書票選百大人氣粉絲團

      「瘋狂賣客」可說是網路購物界的傳奇。

      別人會去辛苦批發東西,仔細盤點好、訂好價,還花了三天三夜思考什麼商品可以搭配什麼贈品,然後辛辛苦苦找了專業攝影和媽抖進棚拍照,再花個三天三夜整理檔案,把東西Po上網、寫文案和使用說明,買家有什麼要求也都悉心回答,誠惶誠恐,一步一腳印努力經營,希望那些流動的網民們能抽空跑過來看一下。

      然而,瘋狂賣客(乍看之下)卻是在旁邊亂搞!東西不是重點,售貨平台才重要!他們每天搜刮便宜貨,而且一天只賣一種,每一種都拿傻瓜相機隨便拍拍,然後再隨便寫一篇胡搞瞎搞的使用說明,就可以賣得嚇嚇叫。而且還有膽亂配商品,把贈品變商品,商品變贈品,出貨來不及還跟客戶說「別催我!」,有人抱怨還上網對嗆:「老子就是這樣,不爽就別來買!」浩瀚網路還真找不到這麼大牌的網拍業者,敢這樣耍著消費者玩,就連賣客網站上「內容物不詳、從來不預告!」的「雜碎袋」,十次有九次打開來裡面還真的都是些垃圾雜碎,但這種恨得人牙癢癢的東西,每次出現都還是有無數的人甘願不停的被耍弄……,做到這種地步竟然還能年營收破千萬,究竟是怎麼辦到的?

      瘋狂賣客說:「我們可是每一件都精算過成本的。」原來,即使是客人覺得老闆賠錢賣,賣客也從來沒吃到虧!消費者以為自己撿到便宜,事實上誰撿到便宜還真不知道!究竟他們的密技是什麼? 這本書並不是要告訴讀者「你們都被耍了」,而是要造福人群、告訴大家,假如你有創意,每個人都可以變成瘋狂的賣客!

      瘋狂賣客三大原則:簡單、便宜、好玩!

      簡單──我們生性懶惰隨便,一天就只想賣一樣東西,也不想預告,這樣上架下架都方便,也不用像百貨型購物網站一樣看得眼花撩亂,這樣不是俗擱有力嗎?!人生就是要偷懶,輕鬆賺錢嘛!

      便宜──這年頭,青菜蘿蔔都有人愛,我們每天在外面拐騙苦求,就是為了找最便宜的商品啊,繃斷了好多根腦神經啊!但我們不擔心,因為我們是好人,總會有跟我們一樣的傻蛋供應商出現的!

      好玩──買東西不能太乾脆,要先猜謎喔,猜對了叔叔才給你東西!不然集滿「瘋」、「狂」、「賣」、「客」四個字,我們也可以送你「雜碎袋」阿!什麼?不知道那是什麼?我也不知道阿!裡面可能是小筆電,也可能是我昨天才吃完的爛蘋果喔!

      兩大堅持:貫徹到底、賭徒心態!

      貫徹到底──以前主管說:「無論下什麼決定,都要做到最後再討論是對是錯。」沒錯,頭都洗了,只好給它洗到完,這時候只能暗自祈禱不要停水。

      賭徒心態──五月天有首歌說,要嘛就是一生傳奇,或是一生爛泥,爛泥不過一條命而已,反正人生也就是這麼一回事!(菸)

      顛覆商場法則、動搖行銷鐵律,二十一世紀傳奇網路賣家──瘋狂賣客,雜碎有理,瘋狂無罪!

      更多精采互動,請上時報二編臉書專頁:www.facebook.com/readingtimes.2
      或上時報二編 UDN 部落格:blog.udn.com/readingtimes2
      及時報悅讀網:www.readingtimes.com.tw

      「瘋狂賣客」講座及新書、雜碎袋等大獎等著你喔!

    More
    More
    推薦序

    1.經營人心、創造價值,歷久不衰!-工研院服務業科技應用中心主任、全球創新服務研發聯盟亞太分會執行長 方勇升
    2.台灣電子商務的明星,十足的顛覆!-《數位時代》、《經理人月刊》共同社長兼總編輯長 林文玲
    3.滄海一聲笑-瘋狂賣客的雜碎人生哲學-網勁科技執行長 游士逸 
    4.舌燦蓮花兼具策略的流氓-《噗浪玩出大生意》作者 傑洛米

    序-瘋狂賣客誕生記

    第一章:瘋狂新思維-別人:創業守則說……/瘋狂賣客:我們靠「不合理」起家!
    1-1 別人:謀定而後動/瘋狂賣客:被罵了再說!
    1-2 別人:熱鬧又多樣/瘋狂賣客:我就是只賣一樣,怎樣!
    1-3 別人:提早宣傳曝光/瘋狂賣客:就是不預告!
    1-4 別人:自動販賣機式的服務/瘋狂賣客:柑仔店的人情味才夠味!
    1-5 別人:小心謹慎,步步為營/瘋狂賣客:賭一把,又不會死!
    1-6 別人:只做商品網站/瘋狂賣客:相信市集的力量
    1-7 別人:畢恭畢敬是唯一守則/瘋狂賣客:人性化的客服才夠靚!

    第二章:瘋狂玩把戲-別人:留住客戶的錢/瘋狂賣客:留住客戶的心!
    2-1 別人:怎麼可以賣垃圾?!/瘋狂賣客:就是要賣「雜碎」!
    2-2 別人:千萬不能斷貨/瘋狂賣客:一定要「瘋狂賣光光」!
    2-3 別人:二十四小時到貨/瘋狂賣客:「別催我!」
    2-4 別人:習慣低價不敢賣高價/瘋狂賣客:就是敢賣超高價!
    2-5 別人:下單流程要簡化/瘋狂賣客:「先猜謎才能買東西」?!
    2-6 別人:集點換公仔/瘋狂賣客:你集字我送雜碎

    第三章:瘋狂大挑戰-別人:建立制式化標準程序/瘋狂賣客:誠意比效率重要!
    3-1 標錯價?!-別人:快點控制損失/瘋狂賣客:認了,因禍得福!
    3-2 「偽雜碎袋」吵翻天?!-別人:恨之入骨的山寨版/瘋狂賣客:自己做的山寨最逼真!
    3-3 罷工唱空城?!-別人:你瘋了嗎!/瘋狂賣客:可是我們想出去玩!
    3-4 失敗,失敗中的失敗!-別人:乾脆放棄吧!/瘋狂賣客:成功的媽媽叫失敗!
    3-5 做不好的門市-別人:撐下去才有面子/瘋狂賣客:急流勇退才不會尿溼褲子!
    3-6 來自四面八方的阻力-別人:股東的話不能不聽/瘋狂賣客:捏著小鳥守住底線!
    3-7 賣客的卡奴人生-別人:先賺一桶金再賣東西/瘋狂賣客:沒錢也敢做生意!

    第四章:瘋狂賣光光-別人:中規中矩寫文案/瘋狂賣客:文案應該這樣寫!
    4-1 搞笑文案虛擬人物大破解
    4-2 新聞改寫篇
    4-3 腥羶情色篇
    4-4 爆笑搞怪篇
    4-5 招生販賣篇
    4-6 散文奇想篇
    4-7 說文解字篇
    4-8 唱遊對仗篇

    後序:別人:我看瘋狂賣客……/瘋狂賣客:我也有話要說!
    房東吉米福給瘋狂賣客的一封信
    屌哥艾斯的情義
    技術長王木瓜的困惑
    客服小姐一:背影殺手的真愛
    客服小姐二:藍失憶僅存的記憶
    愛五花與瘋狂賣客說不出的孽緣
    中年失業的小K之木已成舟
    中年失業的賣科之一起作夢吧!

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    瘋狂賣客

      「瘋狂賣客」創辦人賣科(劉文堯)和小K(江鑑修)是一對懶散、隨性、愛搞怪的活寶,他們原本是兩個失業頹廢的中年男子,豈料有一天在伯朗咖啡店裡經過瘋狂討論後,竟隨隨便便的誕生了這家老闆很平凡,客人卻覺得很神奇的網路商店。他們最大的興趣就是「尋找瘋狂的商品,然後用最便宜的價錢賣給不需要的人!」。開張半年月營收就瘋狂突破數百萬,品牌形象也做得嚇嚇叫。對賣科和小K來說,只要夠瘋狂(包括出書這個點子),他們都非常樂意接受挑戰!

      參考網站:
      瘋狂賣客台灣店crazymike.tw
      瘋狂賣客中國店crazymike.cn
      瘋狂賣客噗浪:www.plurk.com/crazymike_tw
      瘋狂賣客臉書專頁:www.facebook.com/crazymike.taiwan


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    Details

    Released
    2010/08/26
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    3709
    ISBN
    9789571352527

    賭徒心態

    貫徹到底

    雜碎袋

    網路購物

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    【輕小說】八男?別鬧了! (8)

      

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