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    6. 《他山之石系列》供應鏈布局-外商於新興市場的拓展案例-中東歐

    《他山之石系列》供應鏈布局-外商於新興市場的拓展案例-中東歐

    Author 外貿協會
    Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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    Released
    2024/01/22
    Language
    Traditional Chinese
    File format
    PDF (7MB), fit in large screen and Pubook
    Pages
    97
    ID
    412837
    ISBN
    9789574954575
    Provide Adobe DRM
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    Offer DRM free license
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    Series 他山之石系列

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    面對供應鏈的挑戰,外貿協會於2021年5月出版《供應鏈重組的領航地圖》,提出韌性供應鏈2.0的策略,包含七個關鍵密碼、八大區域製造中心領航地圖之市場策略、九大產業夥伴合作領域之產業策略。

    八大區域製造中心包含北美、拉美、歐洲、中國大陸、東南亞、南亞、非洲、中東。歐洲地區幅員廣大,涵蓋北歐、西歐、南歐、中東歐及橫跨歐亞大陸的俄羅斯與土耳其,位居歐洲中心位置的中東歐四國─波蘭、捷克、匈牙利、斯洛伐克,又稱維謝格拉德集團(Visegrad Group,簡稱V4),被視為歐洲新興的區域製造中心,為進入歐洲供應鏈的重要門戶樞紐,在進入歐洲經濟體,乃至於全球供應鏈體系,具有極為重要的角色和地位。

    本市調案為協助我國業者了解中東歐市場最新經貿局勢,明瞭全球供應鏈在複合風險衝擊之下,全球產業供應鏈移轉對於中東歐區域製造中心所帶來的機會及影響,深入訪談在中東歐發展的臺灣企業、臺商會組織、外商企業及工商團體等,探究臺灣企業及跨國企業在中東歐布局及市場拓展實務經驗,提供有意布局歐盟供應鏈,積極爭取歐洲市場商機,並且能夠韌性因應國際局勢的有效策略和具體作法,盼以第一手的最新資訊,作為臺灣業者拓展中東歐市場及擬定歐盟供應鏈布局策略的重要參考資訊。
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    壹、前言 6
    貳、中東歐為歐洲供應鏈重要的一環 9
    參、中東歐經貿概況與前景-波蘭、捷克、匈牙利 14
    一、經貿概況 15
    (一)波蘭為中東歐地區的經濟大國 15
    (二)捷克以車輛工業聞名國際 18
    (三)匈牙利為中東歐最大電子業生產基地 19
    二、出口情勢分析 21
    (一)波蘭為歐洲第一大電動車電池生產國 21
    (二)捷克為德國手機供應鏈的關鍵夥伴,成長亮眼 25
    (三)匈牙利將成歐洲吸引一級電池製造商最多的生產基地 30
    三、外資流入情勢分析 34
    四、臺商全球布局,中東歐為加碼投資焦點 43
    五、中東歐主力發展產業聚焦車輛、電子資通訊、機械 44
    肆、中東歐車輛、電子資通訊、機械產業 45
    一、歐洲車輛製造東移至中東歐,電動車快速崛起 46
    二、中東歐近岸外包為 IT 服務與晶片製造的熱門選擇 50
    三、中東歐車輛和電子相關的機械產業蓬勃發展 52
    伍、業者訪談內容 55
    一、中東歐在地產業發展趨勢 56
    二、當地企業個案訪談概況 64
    陸、布局建議與結論 83
    一、電動車崛起為臺商切入中東歐最佳時機 84
    二、中東歐企業提供拓銷指南為臺商指點迷津 88
    附件、參考文獻 92
    一、英文文獻 93
    二、中文文獻 93
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    中華民國對外貿易發展協會為臺灣最重要的貿易推廣機構,係由經濟部結合民間工商團體成立之公益性財團法人,以協助業者拓展對外貿易為設立宗旨,是業者拓展貿易的最佳夥伴。
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    Details

    Released
    2024/01/22
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    412837
    ISBN
    9789574954575

    供應鏈

    中東歐

    供應鏈重組的領航地圖

    韌性供應鏈2.0

    八大區域製造中心

    中東歐市場

    全球供應鏈

    歐洲供應鏈

    產業供應鏈移轉

    歐洲市場商機

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    Details

    See more 外貿協會 經貿透視雙周刊 / 外貿協會

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    經貿透視雙周刊669期

    經貿透視雙周刊668期

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    經貿透視雙周刊666期

    經貿透視雙周刊665期

    經貿透視雙周刊664期

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