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    6. 越南市場商機及拓銷策略

    越南市場商機及拓銷策略

    Author 國際商情雙周刊
    Publisher 外貿協會 經貿透視雙周刊
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    Released
    2014/02/01
    Language
    Traditional Chinese
    File format
    PDF (7MB), fit in large screen and Pubook
    Pages
    241
    ID
    49557
    Provide Adobe DRM
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    NT$250
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    • Intro

    一個以進軍歌為國歌、一黨專政的國家,為什麼成為歐美中日韓爭相競逐的新興市場?
    日本首相安
    晉三於2013年初積極訪越,目的何在?
    研究員實地走訪越南三市─胡志明市、峴港市和河內市,帶回第一手資料,為你挖掘新興商機。
    ◎相對中國大陸廉價的勞工
    中國大陸薪資高漲之際,越南相對低廉的工資吸引歐美日韓大廠進駐。據統計,越南2012年工廠工人平均薪資僅為中國大陸工人的1/3。
    ◎人口成長旺,內需市場潛力十足
    越南每年成長100萬人,中產階級又快速崛起,是你不可錯過的內需潛力市場。
    ◎韓國大廠三星、LG,競相設廠
    三星全球最大手機生產基地,就在越南!三星2013年全球手機生產計畫,越南即包辦40%的產出;LG海外規模最大家電工廠亦在越南。這裡是你不可錯過的「下一個世界工廠」。 
    ◎越南人愛面子、愛罷工,高壓管理易水土不服
    越南以社會主義立國,若資方規避勞動法,易點燃罷工導火線。越南人愛面子,若以台式高壓管理操刀,易水土不服,不可不慎!
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    Details

    Released
    2014/02/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    49557

    下一個世界工廠

    中產階級

    市場潛力

    新興市場

    越南

    Buy products firstAnd download app to watch

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    經貿透視雙周刊665期

    經貿透視雙周刊664期

    經貿透視雙周刊663期

    經貿透視雙周刊662期

    經貿透視雙周刊661期

    經貿透視雙周刊660期

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