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    6. 小,是我故意的
    不擴張也成功的14個故事,8種基因

    小,是我故意的

    5.0分,1 ratings
    Author 鮑.柏林罕Bo Burlingham
    Publisher 早安財經文化 /早安財經
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    Released
    2017/05/10
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (881KB), fit in large screen and Pubook
    Pages
    440
    ID
    389112
    ISBN
    9789866613869
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    Campaign 《幣漲無疑》限時85折|早安財經
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    不擴張也成功的14個故事,8種基因

    小,是我故意的:不擴張也成功的14個故事,8種基因(10週年全新增訂版)

    Author 鮑.柏林罕
    Publisher 早安財經
    Share
    Released
    2017/05/10
    Language
    Traditional Chinese
    Pages
    320
    ID
    512914
    ISBN
    9789866613869
    DRM
    NT$288
    紙本書
    NT$300
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    庫存 1
    • Intro

    • Chapters

    • Author

    10年了,好想知道這些小巨人後來怎麼了……
    (全新修訂!擴增「財務分析」新章節!)
    你的公司,有靈魂嗎?
    金融時報年度最佳商業書、政大科管所10大好書

    擺在我們眼前的這些公司,有些很小,有些很大;
    有些仍在成長(應該說大部分都在成長),
    但有些選擇完全不成長,甚至刻意讓生意不要做太大。
    這些公司的共同特徵是:他們努力讓自己成為同行裡最好、最頂尖的,
    而且都有著神秘的「魔咒」。

    想也知道,這麼好的公司,都有能力募集資金,讓公司快速成長
    ──也就是跟別的大公司一樣,要嘛併購別的公司,要嘛開發更大的市場。

    然而,他們還是搖頭,選擇「不」追求營收成長、「不」擴大市場。

    因為,在他們心中,還有別的目標,比「規模大、成長快」要來得重要。
    這個目標,常被許多主流大企業與新創公司忽略,但卻是他們成功獲利的關鍵。
    鲍.柏林罕在十年前發現了這群很低調、但卻很成功的企業,寫成了這本暢銷書。十年後,他為讀者追蹤了這些企業的發展,網路上也組成「小是我故意的社群」,分享他們的故事。到底,「故意小」有什麼祕訣?這些企業的成功──與失敗──告訴我們什麼樣的經營智慧?

    More
    More
    前言、誰說企業一定要成長?
    14個表現傑出,卻刻意不擴張的「小巨人」故事

    一、事業要做多大,才算成功?
    你擁有選擇的自由,別輕易放棄

    二、老闆,魔鬼現身了……
    你打算把公司帶往哪個方向?

    三、放眼世界之外,你是否關心腳底下的土地?
    小巨人都懂的「蒙娜麗莎法則」

    四、先有連結,才有業績,而不是倒過來
    真誠對待你的員工、顧客與每一位合作夥伴

    五、當我們同在一起,在一起……
    放下傳統企管書,真誠對待每一個員工

    六、每一家公司,都是一座「高爾特峽谷」
    你要如何帶人、帶心?公司該有什麼樣的特色與文化?

    七、看懂財報,守住毛利,否則你會倒閉!
    小巨人都該上的財務課

    八、有一天你不在了,公司會怎樣?
    交棒?交給誰?怎樣交?

    九、辦公室的顏色,工廠裡的氣味
    創業是做生意,也是門藝術

    十、下一步……故意大?
    十年來,小巨人們的抉擇
    More
    【關於作者】鮑.柏林罕Bo Burlingham
    《Inc.》雜誌的總編輯。同時也為《風尚》(Esquire)、《哈潑》(Harper’s)、《瓊斯媽媽》(Mother Jones),以及《波士頓環球報》(The Boston Globe)等刊物撰寫文章,並與傑克.史塔克(Jack Stack)合著《春田再造奇蹟》(The Great Game of Business)以及《你的企業,我的事業》(A Stake in the Outcome)

    【關於譯者】吳玉
    台灣大學外文系畢業,任職於媒體。譯作有《馬斯洛人性管理經典》、《創新的兩難》、《羅素的回憶》、《論自然與語言》、《答案,在你心中》等。
    More
    • Intro

    • Author


    我放慢腳步,

    因為我有更重要的任務!





    有一群中小企業──

    別人搶訂單,他們卻把客戶介紹給對手;別人想做大,他們卻「不」讓公司成長;

    他們很低調,卻非常成功。如何辦到的?



    《金融時報》年度最佳商業書!EMBA指定選書!全新增訂紀念版!

    許士軍、葉匡時、吉姆柯林斯、賽斯高汀等專業推薦!



    10年前,他們規模雖小卻令人驚豔;10年之後……



    擺在我們眼前的這些公司,有些很小,有些很大;

    有些仍在成長(應該說大部分都在成長),

    但有些選擇完全不成長,甚至刻意讓生意不要做太大。

    這些公司的共同特徵是:他們努力讓自己成為同行裡最好、最頂尖的,而且都有著神秘的「魔咒」。



    想也知道,這麼好的公司,都有能力募集資金,

    讓公司快速成長──也就是跟別的大公司一樣,

    要嘛併購別的公司,要嘛開發更大的市場。



    然而,他們還是搖頭,選擇「不」追求營收成長、「不」擴大市場。



    因為,在他們心中,還有別的目標,比「規模大、成長快」要來得重要。

    這個目標,常被許多主流大企業與新創公司忽略,但卻是他們成功獲利的關鍵。



    鲍.柏林罕在十年前發現了這群很低調、但卻很成功的企業,寫成了這本暢銷書。十年後,他為讀者追蹤了這些企業的發展,網路上也組成「小是我故意的社群」,分享他們的故事。到底,「故意小」有什麼祕訣? 這些企業的成功──與失敗──告訴我們什麼樣的經營智慧?


    More
    More
    asnd askw
    More


    鮑‧柏林罕(Bo Burlingham)



    美國《企業》(Inc.)雜誌的總編輯。同時也為《風尚》(Esquire)、《哈潑》(Harper’s)、《瓊斯媽嗎》(Mother Jones),以及《波士頓環球報》(The Boston Globe)等刊物撰寫文章。長期與諾姆‧布羅斯基(Norm Brodsky)共寫專欄,並合著暢銷書《師父:那些我在課堂外學會的本事》。


    More

    Details

    Released
    2017/05/10
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    389112
    ISBN
    9789866613869
    Released
    2017/05/10
    Language
    Traditional Chinese
    Pages
    320
    ID
    512914
    ISBN
    9789866613869

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