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    6. 巴西世足奧運商機及拓銷策略調查報告
    新興市場調查報告系列十四

    巴西世足奧運商機及拓銷策略調查報告

    Author 吳志豪
    Publisher 外貿協會 經貿透視雙周刊
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    Released
    2012/02/03
    Language
    Traditional Chinese
    File format
    PDF (27MB), fit in large screen and Pubook
    Pages
    130
    ID
    10052
    ISBN
    9789574952908
    Provide Adobe DRM
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    新興市場調查報告系列十四

    巴西世足奧運商機及拓銷策略調查報告

    Author 吳志豪
    Publisher
    Share
    Released
    2012/01/30
    Language
    Traditional Chinese
    Pages
    100
    ID
    557562
    ISBN
    9789574952908
    DRM
    NT$250
    紙本書
    NT$475
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    • Intro

    南美大國巴西,爭取到2014年世界盃足球賽的主辦後,續取得2016年夏季奧運主辦權,成為第一個舉辦奧運的南美洲國家,也是史上第4個連續取得兩項重大國際賽事主辦權的國家。英國《經濟學人》雜誌甚至形容這是「金磚四國」的勝利,並大膽預估10年內巴西有機會成為全球第五大經濟體。
    國際賽事吸引世人眼光,對主辦國來說,不只是榮譽,更是一國實力的具體展現。為迎接這兩大盛事,巴西早已如火如荼啟動各項相關基礎建設,所衍生的龐大商機,包括授權產品、工程分包採購、周邊產品等,更是吸引全球大小企業,準備大賺運動財!

    台商曾透過授權,生產奧運紀念徽章而大發利市;也曾代工國際運動品牌旗下商品,包括賽會指定使用的棒球手套、足球、排球、網球拍、運動護具、運動衣及運動鞋等;台灣優異的自行車也深獲國際選手青睞。

    本書作者為此二盛事,親往巴西採訪調查,深入剖析巴西世足及奧運商機所在,並提出拓銷策略,值得有意搶食巴西世足及奧運商機廠商參考。
    本書目錄:壹、總論 貳、巴西國際貿易概況 參、巴西世足賽及奧運商機 肆、巴西消費趨勢 伍、巴西零售通路發展 陸、拓銷建議
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    • Intro


    本書旨在分析巴西的世足奧運銷售狀況,協助台商拓展在巴西的拓銷商機。書中針對巴西市場進行第一手的深入調查研究,以幫助台商了解巴西之市場特性、消費習性、發展趨勢、市場進入機會及佈局策略,為台商提供進入巴西和其周邊國家的市場相關資訊。



     



    冀望透過本書系統性的分析巴西的世足奧運銷售狀況和市場調查報告,能有效縮短台商拓展巴西內銷市場的時程跟成本。為協助台商有效掌握巴西的市場通路現況,本書特別針對巴西進行市場調查,並派專員前往當地實際考察市場現況,詳盡的介紹了巴西第一手的商情資訊。



     



    了解本書,可使您在巴西的市場銷售中如虎添翼、如魚得水!進而使您掌握住巴西的商場脈動,讓您在巴西翻雲覆雨、財源滾滾!


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    Details

    Released
    2012/02/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    10052
    ISBN
    9789574952908
    Released
    2012/01/30
    Language
    Traditional Chinese
    Pages
    100
    ID
    557562
    ISBN
    9789574952908

    佈局策略

    發展趨勢

    拓銷商機

    世足奧運

    市場特性

    拓展

    考察市場

    市場通路

    巴西

    調查報告

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