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    6. 新南向市場教戰守則

    新南向市場教戰守則

    Author 外貿協會市研處
    Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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    Released
    2017/07/01
    Language
    Traditional Chinese
    File format
    PDF (11MB), fit in large screen and Pubook
    Pages
    202
    ID
    120458
    ISBN
    9789574953844
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    新南向市場 教戰守則

    Author 外貿協會市研處
    Publisher 外貿協會
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    Released
    2017/08/11
    Language
    Traditional Chinese
    Pages
    196
    ID
    558396
    ISBN
    9789574953844
    DRM
    NT$210
    紙本書
    NT$285
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    • Intro

    本書集結貿協新南向國家駐外單位就當地產業與市場的最新資訊、拓銷建議與策略供廠商參考;同時透過書本,廠商也可以瞭解當地有關賦稅、運輸、關稅、行銷方式、商業型態、消費習慣、政府效能等資訊,將是廠商開拓新南向市場最佳參考利器。
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    • Intro


    為協助廠商拓展,貿協自四月出版《臺商拓銷新南向市場成功故事大解密》及六月出版《新南向市場探索-從文化差異看市場行銷》後,再由新南向國家12個駐外辦事處,真對當地市場特性及適合我國拓銷產業,深入研析我競爭對手在當地行銷做法,特出版《新南向市場教戰守則》,目的就在協助就STP(區隔、目標、價格)+6P(產品、價格、通路、推廣、夥伴、定位)等面向,揭開當地市場秘密,協助我業者成功開發當地市場。


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    Details

    Released
    2017/07/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    120458
    ISBN
    9789574953844
    Released
    2017/08/11
    Language
    Traditional Chinese
    Pages
    196
    ID
    558396
    ISBN
    9789574953844

    外貿協會

    策略

    拓銷

    新南向國家

    新南向政策

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