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    6. 愈忙愈要會表達:讓自己受重用、點子被採用的解說藝術

    愈忙愈要會表達:讓自己受重用、點子被採用的解說藝術

    Highlight(101)
    Author 羅斯.阿特金斯(Ros Atkins)
    Publisher 時報出版
    Follow Save Saved Share
    Released
    2025/03/28
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (1MB), fit in large screen and Pubook
    Pages
    349
    ID
    569220
    ISBN
    9786264192279
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    • Intro

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    與其強索對方的注意力,
    不如讓訊息本身有吸引力。

    ❝ 有理也要說得清,任何人都能受益的表達藝術 ❞
    7步驟,從蒐集、編排資訊……到流暢表達,
    把你的想法說成一個好故事。

    ★ 亞馬遜分類榜、禮物書榜Top 1暢銷書 ★

    BBC主播從面試碰壁
    到成為表達專家的逆襲本事

    .求職者清楚說明自己為何勝任這份工作,更有機會獲得錄用。
    .公司清楚解說產品優點,產品獲得市場青睞的機率會大增。
    .針對新提案做出具有說服力的簡報,被採用的機率就變高。
    .老師清楚解說複雜的方程式,學生更有可能理解與喜愛數學。
    .學生能夠爬梳資訊,清楚說明當中的重要性與關聯性,對成績有所助益。

    原本握有推薦函、具有優勢的面試,卻因自己不善表達而失利;後來進入新聞業,因為工作需要不斷精進自己的解說能力。羅斯.阿特金斯如今是BBC主播,負責播報與解說全球重大事件,更被譽為英國首屈一指的表達大師,他傾囊相授30年來在組織資訊、記憶方法、臨場表達之所成,很多的即興發揮,其實都是精心準備的成果。

    羅斯認為成功的表達應該具備10要件,並以10個簡單提問作為自我檢視:

    .淺顯:這是我所能表達的最簡單方式嗎?
    .重大與必要細節:哪些細節資訊是不可或缺的?
    .複雜性:這一主題尚有哪些是自己不了解的?
    .效率:我有包含不必要的多餘資訊嗎?
    .精確:我說的內容是我要溝通的重點嗎?
    .來龍去脈:為什麼這個背景資訊對聽眾很重要?
    .去除干擾:有任何口頭、書面或視覺上的干擾嗎?
    .引人入勝:是否有導致聽眾注意力動搖的時刻?
    .提供助益:我是否回答了聽眾可能會有的疑問?
    .目的明確:最重要的是,我想要傳達什麼訊息?

    ❝ 愈忙愈要瞬間抓住對方的注意力,除了自己想說的,還要顧及對方想知道的 ❞

    當你只有幾分鐘為自己的想法一搏,如何讓對方買單?我們處在一早醒來就被資訊轟炸的時代,他人的注意力是要努力爭取才能得到的獎賞,表達能力正是你勝出的關鍵。羅斯曾和電視台總監敲定半小時會議說明新節目構想,後來總監行程延誤,只給了羅斯短短幾分鐘,他就是運用本書7步驟為對方量身打造資訊、讓點子成功被採用:

    Step 1策劃:用一句話概括目的,並認識你的受眾。
    Step 2蒐集資訊:解答受眾可能會有的疑問。
    Step 3篩選資訊:重點不在於資訊多有趣,而是有多相關。
    Step 4架構資訊:擬定故事主線,7種展開故事的方法。
    Step 5串連資訊:運用追蹤、勾子等技巧,像在講話一樣串連資訊。
    Step 6濃縮:多餘訊息都是妨礙理解與造成分心的障礙。
    Step 7傳達:用口語化、語速、強調等技巧讓資訊變美味。


    ★英國首席表達專家的「解說7步驟」可以幫你:
    .了解你的溝通對象,為對方量身打造所需資訊。
    .提升蒐集與組織資訊的能力,把同樣的素材變得像故事有吸引力。
    .運用各種背誦與筆記方法,讓上台表達像是即興發揮一樣遊刃有餘。
    .預測聽眾的提問,有技巧地回答增加自己的可信度與影響力。
    .以口語表達作為調味,讓精心準備的內容變美味。
    More
    More
    前言
    第一章:剖析優質表達
    第二章:認識你的受眾
    第三章:清楚表達七步驟
    第一步:策劃
    第二步:蒐集資訊
    第三步:篩選資訊
    第四步:整理資訊
    第五步:串連資訊
    第六步:濃縮
    第七步:傳達
    第四章:臨場表達七步驟
    第一步到第三步:籌備資訊
    第四步:整理資訊
    第五步:口語化
    第六步:背誦
    第七步:提問
    第五章:簡捷的表達
    .快速的口頭溝通
    .簡短的書面溝通
    結語
    注釋
    致謝
    作者與譯者簡介
    More
    羅斯.阿特金斯 Ros Atkins

    BBC 新聞主播與分析編輯。過去二十年來,他一直主持並報導全球重大新聞事件。他也是備受好評的《羅斯·阿特金斯談……》YouTube頻道創作者,該系列已成為一種現象,累積了數百萬次觀看。他以清晰、簡明且易於理解的方式解說複雜事件的能力,使他被譽為國家的「首席解說專家」。
    More

    Details

    Released
    2025/03/28
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    569220
    ISBN
    9786264192279

    溝通

    表達

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    說服

    影響力

    簡報

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