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    6. 成交 你準備好了嗎:推銷之神原一平的成功智慧

    成交 你準備好了嗎:推銷之神原一平的成功智慧

    Author 李津
    Publisher 華夏出版有限公司 /福隆工作坊
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    Released
    2017/04/10
    Language
    Traditional Chinese
    File format
    PDF (5MB), fit in large screen and Pubook
    Pages
    256
    ID
    96086
    ISBN
    9789863901105
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    Series 成功wisdom

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    • Chapters

    原一平的成功不是一個偶然,而是一個必然,
    因為他從來就相信自己是一個偉大的人、獨一無二的人。
    這樣一份必勝的信念,將他一步一步送上了成功之路。

    在日本業界,原一平被稱為「推銷之神」,在他三十六歲時,就已經成為美國百萬圓桌協會成員,與美國的推銷大王喬.吉拉德共同聞名於世。然而,這位傳奇式的人物卻偏偏其貌不揚,他只有一百四十五公分高,被人稱為是「矮冬瓜」。可是他卻取得了一般人、甚至那些條件比他好得多的人都無法取得的成功。他的成功經驗,無疑是一筆寶貴的財富,值得所有的推銷人員借鑑。
    原一平五十年的推銷生涯,可以說是一連串的戰功與挫折所構成的,他成功的背後,是用淚水和汗水寫成的辛酸史。
    我們可以看到的是,原一平的心中一直有一股永不服輸的精神,「我不服輸,永遠不服輸!」,這樣的精神一直在支持著他、鼓勵著他,才使他度過一個又一個難關,最終達到成功的頂峰。
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    第1章 建立起一個成功的心態
    一、信心──給自己加油打氣/
    二、信念──堅持就是勝利/
    三、意志──鍥而不捨走向成功/
    四、樂觀真誠──成功需要積極的人生觀/
    五、工作觀──你的事業底線/
    第2章 注重自身修養,做一個有魅力的人
    一、笑容──最有效的銷售武器/
    二、優雅的談吐──敲開客戶之門/
    三、傾聽──善用自己的耳朵/
    四、氣度──讓對方感到你的存在/
    五、手勢──讓魅力動起來/
    六、儀表──讓客戶一眼看上你/
    七、健康的身體──成功的保證/
    第3章 處處留心,客戶無處不在
    一、敬業的態度──早起的鳥兒有蟲吃/
    二、處處留心,客戶無處不在/
    三、瀝沙淘金──誰是有效的客戶/
    四、巧借他山之石──市場諮詢法/
    五、建立準客戶卡/
    第4章 主動出擊,約訪客戶,打開深鎖的客戶大門
    一、避過雷區──主動出擊的技巧/
    二、電話約訪──不可或缺的程序/
    三、發出「尊重」信號──完善你的開場白/
    四、慎重選定訪問的時間/
    五、單刀直人──找對自己的準客戶/
    第5章 客戶永遠是推銷員的財神,他們的決定永遠是正確的
    一、如何贏得客戶的心/
    二、打破「冰層」──與難纏的客戶共處/
    三、美妙的技巧──與客戶打交道的藝術/
    第6章 成功是客戶營造的,捕捉時機敲定成交
    一、成交──你準備好了嗎?/
    二、模式──屢試不爽的成交方法/
    第7章 成功是從拒絕開始的
    一、調整自己──別被拒絕打倒/
    二、你為什麼被拒絕/
    三、失敗者總是抱怨,勝利者則會找出解決辦法/
    第8章 售後服務是你下一次銷售的開始
    一、優質服務──不可忽視的一點/
    二、關心──交易在人情更在/
    三、說出你的感謝──為下一次推銷鋪條路/
    第9章 建立客戶群,讓客戶為你介紹客戶
    一、管理藝術──整理好你的客戶資源/
    二、「客戶連鎖超市」──讓你的客戶連成片/
    三、認識新朋友──開拓另一個客戶群/
    四、抓住機會──盡量多認識準客戶/
    第10章 擁有感恩的心,把你的成功與家人分享
    一、家庭──成功的強大支持/
    二、溝通──不要忽視自己的家人/
    第11章 終身學習,與積極上進、優秀的人為伍
    一、認識自己──打敗最大的敵人/
    二、學習──每天進步一點點/
    三、新習慣──中止你舊有的行為模式/
    四、借鑑──從你周圍開始的進步/
    五、時間──海綿裡擠出的成功/
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    Details

    Released
    2017/04/10
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    96086
    ISBN
    9789863901105

    行銷

    必勝的信念

    原一平

    推銷之神

    成功

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