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    5. 經貿透視雙周刊471期

    經貿透視雙周刊471期

    Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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    Released
    2017/07/05
    Language
    Traditional Chinese
    File format
    PDF (26MB), fit in large screen and Pubook
    Pages
    128
    ID
    100080
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    • Intro

    緬甸加速開放帶動新商機

    緬甸擁有絕佳地理位置,為亞洲三大經濟體(大陸、南亞、東協)
    在地理上的唯一交集,國土面積67 萬平方公里,是中南半島
    土地面積最大的國家,約為臺灣的19 倍大,人口有5,100 萬人。緬
    甸也有豐富的天然資源,例如天然氣、礦產、柚木等,寶石和玉石
    更是享負盛名。
    1948 年,緬甸脫離英國獨立後,曾一度成為東南亞最先進的國家,
    經濟比泰國發達,且當時的首都Rangoon(現在的仰光Yangon)更是
    新加坡效法都市開發的典範。然而在1962 年軍隊發動政變後,緬甸
    進入將近半世紀的封閉鎖國。在2011 年登盛總統實施經濟改革、開
    放門戶後,緬甸開始成為各國投資熱點,外資蜂擁前來投資與考察,
    也開始往民主政治邁進。
    2015 年國會大選,由翁山蘇姬領導的全國民主聯盟(NLD)獲得
    壓倒性勝利,此舉也被視為緬甸民主化的重要關鍵。2016 年新政府
    上路後,緬甸開放的速度更快了,去年年底更公告《新投資法》,
    內容明確揭示了緬甸張開雙臂、歡迎外資加入。近年經濟成長更是
    東協之冠,根據IMF,自2011 年改革開放以來,緬甸經濟成長率節
    節升高,2016 年緬甸經濟成長率更高達8.1%,各國皆看好新政府將
    為緬甸帶來轉型新商機。
    如今,服飾業如GAP 及H&M 皆在緬甸設立成衣工廠;電信業如
    卡達Ooredoo、挪威Telenor 已在緬甸插旗;國際餐飲業如儂特利於
    2013 年開始在緬甸營運、肯德基也於2015 年進駐;臺灣的連鎖手搖
    杯貢茶、日出茶太、五十嵐等也已進軍緬甸。外資的前仆後繼在在
    顯示各國皆看好緬甸未來的成長潛力。
    有鑒於緬甸具備龐大的發展動能與基礎建設需求,本期封面故事
    特別前往緬甸第一大城仰光及第二大城曼德勒,拜訪當地汽配、家
    電、通路商等業者,也前往仰光工業區走訪工廠,深入了解當地市
    場,挖掘臺商在緬甸的拓銷產品與秘辛,提供當地市場的消費特性
    與喜好,期能為讀者帶回緬甸最新產業概況,提供臺灣廠商進入緬
    甸市場布局之參考。
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    Details

    Released
    2017/07/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    100080

    世貿

    商旅

    華商

    會展

    市場

    產業

    貿易

    國際

    國際商情雙周刊

    國際商情

    Buy products firstAnd download app to watch

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