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    5. 看雜誌第189期
    1+12 實體店打通電商 賣翻天

    看雜誌第189期

    Publisher 看雜誌 /華人希望文化事業股份有限公司
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    Released
    2018/05/05
    Language
    Traditional Chinese
    File format
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    Pages
    116
    ID
    122678
    ISBN
    1996577X
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    Series 看雜誌
    All Issues 看雜誌Found 188 match

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    擴大思考範圍


    如果你有一家店面,僱用了幾個勤勤懇懇的店員,專門賣衣服、或是賣3C產品、或是賣食物。有一天,有人勸你把東西拿去網路上銷售,你可能會陷入長考:這樣做,對業績成長、擴大經營究竟有沒有幫助?

    要不要從線下跨入線上,這可能會讓你陷入不安與焦慮。不過,當你打算這樣做的時候,有些人可能會比你還緊張。你猜猜是誰?

    答案是你聘用的實體店面的員工。因為當你把東西拿去網路上銷售,顧客在電腦、手機上輕鬆下單就好,在家就能收到貨,何必花時間精神跑到店面購買呢?那店員豈不是沒飯可吃了?

    這是最簡單、直覺、直接的第一層思考,而且的確也有可能發生。因為當消費者習慣通過網路商店購買商品後,可能導致實體店面的來客數降低,久而久之實體店的功能就可能逐步降低,終至關店。也就是說,實體店可能轉而專門經營網路生意就好。這的確有可能發生。

    然而,如果你再多思考幾個層面,比如:在網路上行銷,透過網路無國界的效果,很可能會讓更多的人知道你的存在、知道你的品牌、知道你有一家店面……那麼,有沒有可能網路業績成長,同時也讓實體店面的業績成長呢?

    其實,許許多多的企業已經驗證了這條路的可行性。本期《看》雜誌封面故事,探討了三間不同規模、不同產業、不同經營階段的企業,包括3C通路業者良興、本土女裝服飾品牌SO NICE以及得來素蔬食連鎖餐飲。他們從事電商之後,不僅線上業績成長,連線下業績也同步提升,讓門市的服務人員、店員都能共享企業的成長。

    那麼,他們是怎麼做到的?企業經營裡的任何一個決策,都不會只有簡單、直接、直覺的效果,一定會有間接、無形、長期、甚至反直覺的影響;而且不同部門的政策,也都會連帶影響其它的部門。今日的企業經營已經不存在所謂的「純」財務問題、「純」工程問題、「純」業務問題、「純」人事問題了。

    本期的封面故事就要探索「線下跨入線上」的關鍵成功因素,希望能讓走在創業、成長路上的您,更加拓展視野、事業更加成長茁壯。
    More
    More
    [看台灣]

    旅人視野
    p.006 春天的笑容 圖☉丹尼爾 文☉陳荷

    看短文
    p.008 活動櫥窗 整理☉曾允盈

    認真臉譜
    p.010 足涉滄溟千萬里 船長黃玉輝躍升引水人的生涯 ☉謝子

    創業新星
    p.016 歪國零食嘴 以「訂閱制」開創上班族零食商機 ☉張明天

    思想沙龍
    p.022 柯文哲、PTT水球發明人的魯蛇成長故事 ☉曾允盈

    劉奶爸教你網路行銷
    p.026 如何運用自媒體(之廿一):網路影片行銷入門術 ☉劉奶爸

    每月選書
    p.030 學習如何有效地做決策 ☉商業周刊提供


    [封面故事]

    p.036 從實體到網路 虛實整合把餅做大 ☉李唐峰

    p.039 3C通路良興傳產轉型智慧零售 電商、店面同步成長 ☉曾允盈

    p.043 本土女裝SO NICE切入行動電商 門市來客率反增四成 ☉曾允盈

    p.047 得來素蔬食連鎖靠電商與CRM 加盟店一個月就能打平 ☉李唐峰


    [看論壇]


    經濟經驗
    p.052 對美中貿易紛爭的偏差看法 ☉陳博志

    中國經濟社會系列
    p.056 欲知中美貿易戰走勢,須明三件事 ☉何清漣

    香港觀點
    p.062 香港回憶錄之「六四序曲」 ☉林保華

    經濟新視野
    p.064 台大校長選舉的經濟學分析 ☉樊家忠


    [看世界]


    透視中國
    p.068 中台港澳多民族 齊聲反共爭人權 ☉楊戎真
    p.072 「綏靖政策」與「惠台政策」的反思 ☉楊戎真

    台商必看
    p.076 貿易戰對中國不見得是件壞事 ☉金雨森
    p.078 中興案諜影重重 中美貿易戰烽火連天? ☉憶文
    p.081 中國管制VPN 管不住「自由無界」 ☉端木珊

    國際視窗
    p.082 申請美簽新規 需查社交媒體紀錄 ☉邢亞男
    p.084 川普指責亞馬遜擊垮實體零售商 ☉憶文
    p.085 谷歌地圖預測路況 向塞車說再見 ☉紫雲

    大千世界
    p.086 英式幽默冷 vs. 美式幽默熱 ☉邦寧
    p.088 德國人10大長壽祕訣 ☉白亦方


    [GOODS]

    p.091 吃出凍齡美肌!體內環保打造自信媽咪 ☉賴宛琳


    [看生活]


    週三不加班
    p.096 單口喜劇的幽默訓練 ☉戴士杰

    週六徹夜談
    p.098 遲來的旅行札記 ☉劉惠宜

    邊走邊看
    p.100 深入捷克 遊賞布拉格私房景點 ☉邦寧

    百變書屋
    p.104 荷蘭獨立精神指標 阿姆斯特丹雅典娜書店 ☉宋宜馨

    影劇放映室
    p.106 仇恨開始的《意外》只有慈悲可以救贖 ☉曾允盈

    心靈觀點
    p.108 中研院花香撲鼻 ☉徐沛
    More
    經營團隊:

    主要籌辦人為一群有媒體相關經驗、志同道合並關心台灣與人類未來的華人。成員來自台灣、美國、加拿大、歐洲、日本、香港、澳洲等地;有學者專家、企業家以及專業媒體從業人員。是台灣唯一「全球華人」共同成就的雜誌。

    成立日期:

    2007年12月05日創刊《看》雜誌(雙周刊),2013年01月05日轉型為《看》雜誌(月刊)。
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    Details

    Released
    2018/05/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    Yes
    ID
    122678
    ISBN
    1996577X

    "反共爭人權

    惠台政策

    美中貿易紛爭

    歪國零食嘴

    得來素蔬食連鎖

    女裝SO NICE

    3C通路良興

    電商

    虛實整合

    看雜誌

    "

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    See more 看雜誌 / 華人希望文化事業股份有限公司

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    看雜誌第267期

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    看雜誌第260期

    看雜誌第259期

    看雜誌第258期

      

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