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    5. 看雜誌第193期
    賣一個夢想 讓顧客為你的願景買單

    看雜誌第193期

    Publisher 看雜誌 /華人希望文化事業股份有限公司
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    Released
    2018/09/05
    Language
    Traditional Chinese
    File format
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    Pages
    124
    ID
    134449
    ISBN
    1996577X
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    Series 看雜誌
    All Issues 看雜誌Found 188 match

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    築夢踏實


    愛因斯坦曾說:「人因夢想而偉大,夢想因人而實現。」企業,同樣必須有夢想、有願景、有它存在的根本理由,如此才能持續贏得消費者的擁戴,也才能感動、激勵員工。

    同時身為作家、激勵演說家、組織顧問,並著有《先問,為甚麼?》的賽門‧西奈克(Simon Sinek),他在TEDx的著名演講〈偉大的領袖如何激勵行動〉累積觀看次數超過四千萬。他在演說中提出一個黃金圈法則,由「為甚麼」(why)、「怎麼做」(how)和「做甚麼」(what)這三者由內而外組成一個同心圓,最內圈的是why。他認為偉大的領袖要激勵人心或是啟發消費者熱情,都必須從一個先問「為甚麼」的黃金圈開始。

    他說,一般人通常會反過來,先告訴你他有甚麼、做了甚麼,然後告訴你如何做,最後才說為甚麼做(甚至沒說)。但偉大的領袖,一定會先告訴你「為甚麼」要這樣做。

    這期《看》雜誌的封面故事,講的就是企業實現夢想的故事。Gogoro現在的產品是電動機車,大古鐵器的產品是鑄鐵鍋、鑄鐵壺。他們的創辦人都有遠大的夢想,也持續以此感召員工、感動消費者。Gogoro創辦人陸學森常說,Gogoro不是摩托車公司,而是要打造「改變能源使用方式的平台」;大古鐵器董事長蔡秋琦強調,大古並不是賣鐵壺、鐵鍋的,而是要「與大家一同追求幸福、健康的生活」。

    當然,真正偉大的企業不僅在黃金圈的內圈有感人的理想、理念,在「怎麼做」(how)和「做甚麼」(what)上,也必須得更加努力,才能「築夢踏實」。軟體、設計、手機產業出身的陸學森,花了三年半時間,打造出全世界唯一一台125cc等級的電動機車與智慧能源交換網路;大古鐵器創辦人、台灣螺旋槳大亨林允進,為了愛妻(蔡董事長秋琦)的健康,做出了台灣唯一通過歐規食器潔淨度檢驗的鍋具。

    此外,本期《看》雜誌也新增了一個專欄──「陳家煜的美國隨筆」,由長期在臉書上經營「普通人的自由主義」專頁、在美國COE College的工商管理學院任教的陳家煜教授,為讀者撰寫關於創業經營的兩三事。本期他整理的精采「創業兵法」,更是創業家「築夢踏實」的必讀寶典。
    More
    More
    [看台灣]

    旅人視野
    p.008 小浣熊歷險記 圖☉丹尼爾 文☉陳荷

    看短文
    p.010 活動櫥窗 整理☉曾允盈

    認真臉譜
    p.012 孫婉鈺在茶文化中舒展古典之美 ☉張明天

    台灣新看
    p.020 詹震寰專訪:台灣雖小,機遇非凡 ☉鍾靈

    陳家煜的美國隨筆
    p.024 Marc Andreessen創業兵法 ☉陳家煜

    每月選書
    p.028 花愈多時間溝通,企業績效愈給力 ☉大塊文化提供


    [封面故事]

    p.036 深化影響力 讓顧客為你的願景買單 ☉李唐峰

    p.040 Gogoro重新定義對電動機車的想像 ☉李唐峰

    p.050 大古鐵器 傳遞健康分享愛 ☉岳翔雲、曾允盈


    [看論壇]


    經濟經驗
    p.060 蔣渭水97年前的台灣診斷書 ☉陳博志

    財經搖滾
    p.064 買筆電雜感:好厲害的快閃促銷 ☉林茂昌

    中國經濟社會系列
    p.066 美國猛敲「中國熊貓」,該怨誰? ☉何清漣

    香港觀點
    p.070 香港回憶錄之「考察承包」 ☉林保華

    長看天下
    p.073 川普與媒體戰爭是真假之戰 ☉曹長青

    經濟新視野
    p.076 美國最強大的敵人 ☉樊家忠


    [看世界]


    透視中國
    p.082 中國P2P倒閉潮 官方一手導演? ☉金雨森
    p.085 中國草民眼裡的貿易戰 ☉天白


    台商必看
    p.088 中國樓市維權潮即將來臨 ☉李正鑫
    p.089 金融海嘯10週年 中國將步入後塵? ☉杜宇軒


    國際視窗
    p.090 親俄反美陷危境 土耳其里拉暴跌 ☉聞天清、萬厚德
    p.092 制衡中俄 美國手握能源王牌 ☉憶文


    大千世界
    p.093 交通工具創新技術 飛機秒變火車 ☉藍月
    p.094 久坐對健康的危害超乎想像 ☉高新宇


    [GOODS]

    p.095 不用出門 你也能體會旅行的美好! ☉曾允盈


    [看生活]


    週六徹夜談
    p.100 驚魂記 ☉劉惠宜

    邊走邊看
    p.102 歐洲絕美小鎮:瑞士格林德瓦 ☉邦寧

    百變書屋
    p.108 晴耕雨讀小書院 田野間的閱讀風格 ☉宋宜馨

    古今商道
    p.112 男人之忍 ☉艾艾子

    品味古時尚
    p.116 古人的養生醫療趣味 ☉謝子
    More
    經營團隊:

    主要籌辦人為一群有媒體相關經驗、志同道合並關心台灣與人類未來的華人。成員來自台灣、美國、加拿大、歐洲、日本、香港、澳洲等地;有學者專家、企業家以及專業媒體從業人員。是台灣唯一「全球華人」共同成就的雜誌。

    成立日期:

    2007年12月05日創刊《看》雜誌(雙周刊),2013年01月05日轉型為《看》雜誌(月刊)。
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    Details

    Released
    2018/09/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    Yes
    ID
    134449
    ISBN
    1996577X

    "樓市維權潮

    P2P倒閉潮

    蔣渭水

    詹震寰

    Marc Andre

    願景

    大古鐵器

    Gogoro

    看雜誌

    "

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    See more 看雜誌 / 華人希望文化事業股份有限公司

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    看雜誌第258期

      

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