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    5. 看雜誌第201期
    開店選址 東區沒落的啟示

    看雜誌第201期

    Publisher 看雜誌 /華人希望文化事業股份有限公司
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    Released
    2019/06/05
    Language
    Traditional Chinese
    File format
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    Pages
    124
    ID
    162734
    ISBN
    1996577X
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    Series 看雜誌
    All Issues 看雜誌Found 188 match

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    開店的時代變遷

    文⊙曾允盈



    許多人夢想開一家屬於自己的店,開店熱潮始終方興未艾。然而開甚麼樣的店,從店面型態就可以看出時代的變遷。

    觀察流通業近年的改變是十分有趣的事。以超商來說,全台數量已經突破一萬家,實體店展店空間非常有限,於是各大超商紛紛在店型上做變化,包括開設複合店,把咖啡廳、洗衣店、書店、炸雞店、美妝店搬進超商等,希望藉此拉抬本業業績。

    全家便利商店與韓國GENESIS集團合作,引入bb.q CHICKEN店中店。7-ELEVEN則有全新店型「Big7」,推出精品咖啡品牌「!+? CAFE RESERVE」,把咖啡、閱讀、糖果、美妝、烘焙與超商等六大業種整合在單一門市內;還結合集團健身品牌「統一佳佳」健身房成立BEING fit,還有信義區推出集結旗下聖娜、多拿滋、貝洛邦等烘培品牌的烘培複合概念店。不過,在沒有一定規模之前,這些複合式店面看來雖然可複製性高,但仍屬實驗性質。

    全聯福利中心則是另一種差異化的展店模式。全聯近年逐步拓展小型化商店,以規模60至80坪的規模搶進都會商圈,與各大超商、美聯社等短兵相接。此次展店特色是引進各種熟食料理,加強烘焙與咖啡區,讓都會區小家庭、單身住戶可以買熟食回家當晚餐。

    無論如何,如同本期封面故事所提,全家、7-11、全聯福利中心等店面業者,早已深入民眾的生活圈,在知名度加持下,不需要店內有不可取代的某樣商品,立地選址也不見得那麼影響成敗,甚至開在偏僻的鄉下還可以吸引周邊人潮,與一般還沒有打出品牌的單店思維很不同。那麼,獨立店家該如何生存?

    《看》雜誌這次談的主題是「開店選址」。想開店的人,會關心人潮在哪裡,關注台北各大商圈的興起與沒落。本刊知名專欄作家陳博志與林茂昌,分析了東區商圈沒落的原因,十分精闢,值得想開店的企業主深思。如果你想開一家喜歡的店,開在哪裡幾乎是第一步就會遇到的問題,本期雜誌也有專家與業者的務實分析。想要讓開店美夢成真,其實不是易事,需要實戰的「真功夫」。
    More
    More
    [看台灣]

    旅人視野
    p.006 父與子的沼澤漫遊 圖⊙丹尼爾 文⊙陳荷

    看短文
    p.008 活動櫥窗 整理☉曾允盈

    看板頭家
    p.010 珠寶大亨蔡精賢 用做珠寶的精神推展「東方喜悅蔬食料理」 ⊙岳翔雲

    認真臉譜
    p.020 Gochui創辦人何慧凌 讓孕媽咪展現自信「做自己」 ⊙楊戎真

    每月選書
    p.025 從消費品到工業品 萬事萬物都能訂閱 ⊙天下雜誌提供


    [封面故事]

    p.028 開店選址 東區沒落的啟示

    p.030 學者觀點之一:台北東區商圈為何衰退與政府對策 ⊙陳博志

    p.035 學者觀點之二:商圈的自我重生之道 ⊙林茂昌

    p.038 實務專家觀點:評估商圈立地 開店選址學問多 ⊙曾允盈

    p.044 業者經驗談:「禮面作」開店實戰 經驗堆疊選址三要素 ⊙楊戎真


    [看論壇]

    經濟經驗
    p.052 自經區不能是僵屍復活 ⊙陳博志

    財經搖滾
    p.058 放寬輻射零劑量?談毒物興奮效應 ⊙林茂昌

    香港觀點
    p.060 香港回憶錄之「列黑名單」 ⊙林保華

    長看天下
    p.064 被社會主義害慘的國家 ⊙曹長青

    經濟新視野
    p.068 美國虎媽與明牌大學 ⊙樊家忠


    [看世界]

    透視中國
    p.072 六四30週年 海內外學者:中共從未改變 ⊙楊戎真
    p.076 中國大學生「被就業」問題嚴重 ⊙唐玉龍

    台商必看
    p.080 貿易戰開打 中國經濟陷迷局 ⊙邢亞男
    p.082 華為5G隱藏後門 英國或陷紅資漩渦 ⊙邢亞男

    國際視窗
    p.084 美國總統應維護普世價值 ⊙東洲
    p.086 三代日本天皇和麥克阿瑟將軍 ⊙徐榮

    大千世界
    p.088 科學證實氣功的超常現象 ⊙青蓮
    p.090 隱藏於家裡的10種致癌物 ⊙高新宇
    p.092 卦象分析巴黎聖母院火災 ⊙李青城


    [goods]

    p.095 喝好茶 讓生活回甘 ☉楊櫻淑


    [看生活]

    週六徹夜談
    p.100 勇闖天涯──宜蘭紀行 ⊙劉惠宜

    邊走邊看
    p.104 星空、稻浪、大坡池 遠離塵囂的池上漫遊(上) ☉楊櫻淑

    影劇放映室
    p.108 悲劇之超越 評周星馳電影《大話西遊》 ⊙李智鳴

    古今商道
    p.112 寂寞的先知辜鴻銘 ☉艾艾子

    品味古時尚
    p.116 不畏逆境、生命力十足:〈萬壑松風圖〉 ⊙梅媛
    More
    經營團隊:

    主要籌辦人為一群有媒體相關經驗、志同道合並關心台灣與人類未來的華人。成員來自台灣、美國、加拿大、歐洲、日本、香港、澳洲等地;有學者專家、企業家以及專業媒體從業人員。是台灣唯一「全球華人」共同成就的雜誌。

    成立日期:

    2007年12月05日創刊《看》雜誌(雙周刊),2013年01月05日轉型為《看》雜誌(月刊)。
    More

    Details

    Released
    2019/06/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    Yes
    ID
    162734
    ISBN
    1996577X

    林茂昌

    NoodleMix

    李雅鈴

    林昱均

    實體店

    空店稅

    商圈衰退

    高房價

    陳博志

    看雜誌

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