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    5. 大師輕鬆讀 NO.725 抓對數位轉型5重點
    全面升級你的策略不只是科技

    大師輕鬆讀 NO.725 抓對數位轉型5重點

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/06/19
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    Traditional Chinese
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    164077
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    NO.725 抓對數位轉型5重點|中英對照
    全面升級你的策略不只是科技
    The Digital Transformation Playbook
    Rethink Your Business for the Digital Age

    原書作者:大衛.L.羅傑斯(David L. Rogers)

    ★哥大商學院教授Rita McGrath等名人推薦
    ★亞馬遜網路書店排行榜暢銷書

    數位轉型的重點是改變你的商業策略,而不是轉變你的科技,這對許多曾經有過輝煌歷史的老牌企業尤其重要。數位科技再好也只是工具,因應數位環境,升級策略思考才是解決之道。
    More
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    重點導讀 數位轉型不是靠科技
    數位轉型的重點是改變你的商業策略,而不是轉變你的科技,這對許多曾經有過輝煌歷史的老牌企業尤其重要。數位科技再好也只是工具,因應數位環境,升級策略思考才是解決之道。

    Domain 1 顧客
    數位科技改變了你與顧客建立關係及創造價值的方式。與其將顧客視為一群行銷的對象,現在你反而應該將顧客視為緊密相連的網絡的一部分,並利用此網絡來達成更多銷售。今日,你必須重新塑造行銷漏斗、簡化購買的數位通道,並學習如何有效利用顧客網絡。

    Domain 2 競爭
    在數位時代,競爭對手可能來自意想不到的地方。最佳策略是將你的產品或服務轉變為平台,成為值得信賴的中間人,並了解你應該如何以及何時與競爭對手合作。如果你能成功建立顧客喜愛的平台,你的公司便可以呈指數成長。

    Domain 3 數據
    現今許多公司的當務之急,是將數據轉化為資產。要讓數據成為策略性資產,你必須匯集正確的數據,並學習如何應用它來創造附加價值。多利用數據協力合作、培養新的市場洞見、區別顧客、提供個人化訴求、尋找模式,並依據數據做出更好的決策。

    Domain 4 創新
    在數位科技加持下,反覆測試新的想法既便宜又快捷。這表示,透過快速實驗進行創新,比根據企業領導者的直覺孤注一擲來得好。你需要了解如何進行實驗,以建立及測試最低可行的產品原型,以及如何有效擴大有效的做法。

    Domain 5 價值
    要在數位時代蓬勃發展,你必須不斷調整自己的價值主張。隨著科技日新月異,你要一次又一次重新以最好的方式提供顧客價值。你必須了解如何分析當前的價值主張,找出新的威脅和機會,然後匯整出接下來有效的革新步驟。

    延伸閱讀 數位顛覆者的創新思考
    數位顛覆者的優勢不是來自科技,而是以不同的眼光看待科技和其他工具,讓他們得以剖析問題和得到解決方案,讓數位科技幫助他們比過去傳達得更快速。
    More
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    Details

    Released
    2019/06/19
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    164077

    科技

    策略

    創新

    顛覆

    數據

    競爭

    顧客

    老牌企業

    數位轉型

    大師輕鬆讀

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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