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    5. 看雜誌第207期
    電商×網紅 超強變現力

    看雜誌第207期

    Publisher 看雜誌 /華人希望文化事業股份有限公司
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    Released
    2019/12/05
    Language
    Traditional Chinese
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    ID
    182161
    ISBN
    1996577X
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    Series 看雜誌
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    找到電商神隊友

    文⊙曾允盈



    網紅的影響不可言喻,《看》雜誌延續上一期封面故事的主題,本期要從電商的角度談網紅的行銷力和變現力。

    網紅屬於口碑行銷的一種,與數位廣告不同,對電商品牌而言,請人推薦產品,由第三方談自己的優點,能帶來不同的效果、做不同的鋪墊。本期採訪兩家知名電商農純鄉與WIWI,分享與網紅合作的經驗。

    除了如何篩選網紅、如何掌握與網紅合作的注意事項外,受訪業者不約而同提到的是,如何利用網紅產出高品質的文與圖,做搜尋引擎排名的優化(SEO),提升品牌和商品關鍵字的能見度。此外,別忘了善用這些圖文進一步投放廣告,或將這些圖文的曝光連回自己的官網,增加品牌的信任度。

    無論品牌找網紅,或是網紅跨足電商銷售,時常都是熱門話題。由號稱中國第一網紅、直播導購屢創驚人成績的張大奕第二大持股的如涵控股公司,今年4月在美國那斯達克上市。如涵旗下有超過百名網紅,主要的經營模式即是網紅經濟,靠簽約培養網紅,從事電商銷售獲益。然而上市以來,如涵股價卻持續下跌。這不禁讓人好奇,像張大奕這樣的頂級網紅是否具有不可複製性?如涵經營網紅電商的模式,究竟能走多遠?如果沒有張大奕,如涵控股走得下去嗎?其後續綜效值得觀察。

    網紅引人注目的大動作,還包括11月中旬邱威傑(呱吉)、張志祺、陳子見(視網膜)等三位台灣著名YouTuber宣布共同創立政黨「歡樂無法黨」。邱威傑表示,創黨的首要目的是想傳達並實現大型公民教育課的理念,鼓勵受眾與身旁的親友展開更多對話。歡樂無法黨並未真正參選,然而成立政黨對YouTuber而言看似玩鬧,但是只要依循法律程序,還是會被最大限度保障自由。而唯有在自由的土地上,才能免於表達訴求時生命被無端威脅的可能。
    More
    More
    [看台灣]

    旅人視野
    p.006 木工蓋新房 圖⊙丹尼爾 文⊙陳荷

    看短文
    p.008 活動櫥窗 整理☉曾允盈

    看板頭家
    p.010 23歲成立專利商標事務所 許月娥人生舞台「不虛此生」 ⊙楊戎真

    p.016 網路女鞋品牌Ann'S 17年人氣不墜 ⊙王安慈

    每月選書
    p.024 你的管理決策犯了哪些錯誤? ⊙天下雜誌提供


    [封面故事]

    p.030 電商×網紅 超強變現力

    p.032 網紅經濟當道 如何搭配KOL讓行銷起飛? ⊙楊戎真、曾允盈

    p.040 新品營銷單月破千萬 KOL助農純鄉攻占母嬰市場 ⊙曾允盈

    p.046 建立完整行銷生態圈 WIWI何宗霖:KOL只是其中一環 ⊙楊戎真


    [看論壇]

    經濟經驗
    p.054 貪汙金額可能大於國民總所得嗎? ⊙陳博志

    財經搖滾
    p.058 新銀髮市場和我們想的不一樣 ⊙林茂昌

    中國經濟社會系列
    p.062 國際聲援香港為何強調「和平」抗爭? ⊙何清漣

    香港觀點
    p.066 香港「特別恐怖區」 ⊙林保華

    長看天下
    p.070 川普總統為何兩面作戰 ⊙曹長青

    經濟新視野
    p.074 小時候胖不是胖,才怪! ⊙樊家忠


    [看世界]

    透視中國
    p.077 全球對中國好感度下滑 ⊙金雨森
    p.080 川普為何自曝中共陳兵百萬14分鐘滅港? ⊙憶文

    台商必看
    p.082 美、澳、日聯手推出「藍點」 抗衡一帶一路 ⊙文可伊

    國際視窗
    p.084 FBI突襲賽班島 揭中美政商黑幕 ⊙邢亞男
    p.086 控港警犯下三大罪行!港人告上海牙國際法庭 ⊙明思

    大千世界
    p.088 神祕的1999年 ⊙青蓮
    p.090 冬季養生 以「藏」為原則 ⊙劉明


    [goods]

    p.092 空汙季來到!霧霾知多少? ☉楊櫻淑


    [看生活]

    影像故事
    p.098 跳躍在北緯68度之間 冬季羅弗敦群島 ☉龔安妮

    週六徹夜談
    p.102 痛苦的恩典 ☉劉惠宜

    邊走邊看
    p.104 聽濤、觀浪 擁抱金山祕境海岸(上) ☉楊櫻淑

    影劇放映室
    p.108 《蘇菲的抉擇》警示魔鬼的陷阱 ⊙李智鳴

    古今商道
    p.113 王羲之膾炙人口的故事 ☉艾艾子

    品味古時尚
    p.116 故宮「以文會友」雅集趣特展 瞧瞧古人如何比優雅、比才華 ⊙謝平平
    More
    經營團隊:

    主要籌辦人為一群有媒體相關經驗、志同道合並關心台灣與人類未來的華人。成員來自台灣、美國、加拿大、歐洲、日本、香港、澳洲等地;有學者專家、企業家以及專業媒體從業人員。是台灣唯一「全球華人」共同成就的雜誌。

    成立日期:

    2007年12月05日創刊《看》雜誌(雙周刊),2013年01月05日轉型為《看》雜誌(月刊)。
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    Details

    Released
    2019/12/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    Yes
    ID
    182161
    ISBN
    1996577X

    口碑行銷

    媽媽茶

    寶寶粥

    SOOCKER搜客

    WIWI

    農純鄉

    愛卡拉

    網紅

    KOL

    看雜誌

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