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    5. 看雜誌第222期
    虛實整合 後疫情逆勢成長

    看雜誌第222期

    Publisher 看雜誌 /華人希望文化事業股份有限公司
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    Released
    2021/05/05
    Language
    Traditional Chinese
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    232255
    ISBN
    1996577X
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    從中國歸來的創業家

    文⊙曾允盈



    科技類新創是媒體寵兒,「光禾感知科技」創辦人王友光戲劇化的故事,曾被不少媒體報導。

    王友光曾經歷7次創業,頂住多數人無法承受的壓力,從深谷絕地反彈。經營國際貿易15年,口才極佳的他是頂尖業務員,笑著表示以前都覺得自己沒有賣不出去的商品。2006年,30歲的王友光離開台灣,到上海做電視購物。當時毛利很高,在電視媒體影響力無遠弗屆的年代,王友光的年營業額曾高達3,000萬美元。

    2015,王友光年和私募基金簽了投資協議,卻在半年後遇上上海股災。私募基金凍結資金,還把先前的投資全部撤掉。一夜之間,天翻地覆,他被限制出境7個月,不能離開中國。「當時才發現人是有極限的!」最終他賣掉台北市忠孝東路上一整層辦公室,打了7個月的官司,虧損了將近新台幣1億元。直到一位低調的台灣企業家出手解救,協助王友光還清債務,才結束這場惡夢,回到好久不見的台灣。

    曾有媒體形容這段經歷是「從中國創業坑裡歸來」,幸而王友光並沒有被資金地震掩埋。2016年他思考未來該做什麼,很快就對VR(Virtual Reality,虛擬實境)和 AR(Augmented Reality,擴增實境)技術產生興趣,於是他選擇在台灣重新出發。沒有相關學科與創業背景,王友光甚至重回學校上課,同時快速尋找結合商業的可能,「就看有沒有心而已。」

    成立光禾感知科技,王友光稱自家公司是技術驅動,在與不同業態的企業合作的過程中,不斷茁壯核心技術。聽完王友光的經歷,創業家能屈能伸的毅力讓人深感佩服,不僅對市場敏銳,更能掌握自身的核心價值,不斷往更深處扎根,直待躍起。

    疫情爆發後,全球各地的大型展覽幾乎銷聲匿跡,光禾感知科技趁勢推出「智慧展覽解決方案」,具備虛實整合的攤位設計和展場導覽的服務,未來也將進一步發展成為訂閱制的租用服務,提供中小企業當作官網的設計。本期《看》雜誌也將此智慧展覽解決方案的科技和創意,帶到初創、新創者眼前。
    More
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    [創業百匯]

    旅人視野
    p.006 阿丹的唐風自宅 攝影⊙丹尼爾 文⊙陳荷

    活動櫥窗
    p.008 企業充電站 整理☉曾允盈

    看板企業
    p.010 扛著「技術萬花筒」 光禾感知成虛實整合大玩家 ⊙楊戎真

    創業新星
    p.016 疫情中搶進直播市場 koodata為客戶開創商機 ⊙楊戎真

    Podcast現場
    p.020 出品《聽見歌 再唱》 銀行家羅綸有的電影夢 整理⊙曾允盈
    p.026 精品女王幸田彩加 實體店經營術 整理⊙曾允盈

    TeSA課堂筆記
    p.030 年破2萬人!桌遊連鎖店來店磁吸術 記錄⊙曾允盈

    每月選書
    p.034 如何培養「超級思維」,創造商機? ⊙采實文化提供

    [封面故事]

    p.038 虛實整合 後疫情逆勢成長
    p.040 疫情衝擊SPA業 尤妮絲逆勢成長創佳績 ⊙楊戎真

    [財經觀點]

    經濟經驗
    p.048 台灣人民不該再亂冒風險 ⊙陳博志

    財經搖滾
    p.052 股票如果死抱不賣會怎樣? ⊙林茂昌

    經濟新視野
    p.055 獨裁者的友誼值多少? ⊙樊家忠

    經貿財金
    p.058 比特幣翻紅 晉升新金融武器? ⊙李靜汝、邢亞男

    [全球焦點]

    中國經濟社會系列
    p.062 從何時開始,美國媒體競相為錢折腰? ⊙何清漣

    香港觀點
    p.065 重判「和理非」大中華,香港抗爭何處去? ⊙林保華

    長看天下
    p.068 美國左派為權力殘害黑人 ⊙曹長青

    透視中國
    p.072 忌憚馬雲 習近平割阿里182億 ⊙子龍
    p.074 戰狼外交持續延燒 中共是傲慢還是無知? ⊙哨子先生

    國際視窗
    p.077 被壟斷的自由:美國民主崩壞之警訊 ⊙金雨森

    大千世界
    p.080 命運是偶然還是必然? ⊙黃麗娟
    p.082 地球曾有過多次文明 ⊙青蓮

    [生活風格]

    GOODS 好東西
    p.085 香甜好滋味 經典地瓜料理 ☉李士霆

    影像故事
    p.090 走近暗紅色山脈 馬駝鹿山環線Day1(上) ☉方世宇

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    影劇放映室
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    p.100 從蘇富比拍賣明朝皇后「諡寶」 談玉璽的形成 ⊙謝平平
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    經營團隊:

    主要籌辦人為一群有媒體相關經驗、志同道合並關心台灣與人類未來的華人。成員來自台灣、美國、加拿大、歐洲、日本、香港、澳洲等地;有學者專家、企業家以及專業媒體從業人員。是台灣唯一「全球華人」共同成就的雜誌。

    成立日期:

    2007年12月05日創刊《看》雜誌(雙周刊),2013年01月05日轉型為《看》雜誌(月刊)。
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    Released
    2021/05/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    Yes
    ID
    232255
    ISBN
    1996577X

    "聽見歌 再唱

    酷訊搜索

    光禾感知

    疫情

    簡玠士

    SPA

    會員經營

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    尤妮絲

    看雜誌

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    看雜誌第258期

      

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