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    5. 大師輕鬆讀 NO.841 突破死腦筋

    大師輕鬆讀 NO.841 突破死腦筋

    5.0分,2 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2021/10/06
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    NO.841 突破死腦筋|中英對照
    這樣做讓你更有創意!
    A Whack on the Side of the Head
    How You Can Be More Creative

    原書作者:羅傑.馮.歐克(Roger von Oech)

    ★《洛杉磯時報》等媒體好評推薦
    ★暢銷全球,已翻譯成25種語言
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    重點導讀 這樣做讓你更有創意!
    創意思考最大的阻礙是死腦筋,而要突破死腦筋通常需要有意識的努力,才能擺脫慣性,以一種不符合過去慣例的方式進行思考。

    Introduction 當頭棒喝
    創意思考是一種能力,能將毫無關聯的點子混合成創新有效的組合,以新的方式實際運用知識和經驗。創意思考最大的阻礙是閉鎖的死腦筋,而要破除這些死腦筋通常需要有意識的努力,才能有創意地面對生活。

    Mental Lock 1 正確答案
    有一個方法可以讓你變得更有創意,即是在面對每個問題時永遠都要找出第2個、第3個正確答案。千萬不要只滿足於唯一一個正解。

    Mental Lock 2 那不合邏輯
    有些人會變得不敢思考有創意的事,是因為他們害怕被別人認為那些想法「不合邏輯」。在現實中,只有在實際將點子化為事實的階段才有必要談邏輯。如果在想像階段拘泥一切是否合乎邏輯,就會扼殺創意發想的過程。

    Mental Lock 3 循規蹈矩
    挑戰一直以來的做事方法也是創意思考的途徑之一。這麼做雖然不一定會產生令人滿意的解決方案,但永遠不要害怕挑戰那些被普遍接受的規則,並且去看看在不知不覺遵循的慣例底下,是否潛藏有效的創意想法。

    Mental Lock 4 講求務實
    大部分真正有用的點子都來自務實的人準備好運用想像力,然後將那些想法轉化成現實的時候。

    Mental Lock 5 玩樂沒有意義
    比起過度嚴肅以對,有能力在重大場合開心大笑並從中獲得樂趣,更能激發無比強大的創意。

    Mental Lock 6 那不是我的專長
    你可以是你商業領域中的專家,但你也應該要保持開放,尋求其他領域使用的點子並納為己用。

    Mental Lock 7 避免模糊不清
    當你過分鉅細靡遺地琢磨每一件事,會使想像力無處發揮。一項專案在規畫階段時,你要注入一些模糊不清的可能性,讓創意得以湧現。

    Mental Lock 8 別當個傻瓜
    有時候我們會因為耍笨而想出有創意的點子。不做任何假設,我們便可以從嶄新的角度,自由地評估和考慮事情。這就像是打破社會強加在我們內心的魔障,從中獲得解脫之後以全新的觀點看待問題。

    Mental Lock 9 犯錯很糟糕
    社會通常會把失敗當作壞事。然而,如果嘗試創意思考時,犯錯代表你正踏上一條嶄新路徑。不管什麼時候失敗,你都會獲得回饋,讓你知道應該如何改變做法及嘗試不同事物。

    Mental Lock 10 我沒有創意
    一個人所思所想都會變成真的。如果你想要變得更有創意,那麼就開始在大腦想像你很有創意的樣子。

    Epilogue 另一個當頭棒喝
    創意點子對事業成功與否大有助益,但如果你毫無作為,它們也就沒那麼有價值了。關鍵在於將你的點子化為行動。先是創意思考,然後讓一切動起來。

    延伸閱讀 創意的實踐
    在你職業生涯的大部分時間裡,人們大概會不斷告訴你,你不是最優秀的一個,或者你不具備對的條件,因此創意必須留給別人去發揮。那不是事實。這一切都取決於你。
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    Released
    2021/10/06
    Language
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