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    5. 遠見專刊:非懂不可時尚首富成功經
    打造3國首富的經營祕訣

    遠見專刊:非懂不可時尚首富成功經

    5.0分,1 ratings
    Publisher 遠見特刊
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    Released
    2011/12/09
    Language
    Traditional Chinese
    File format
    PDF (75MB), fit in large screen and Pubook
    Pages
    128
    ID
    26204
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    • Intro

    • Chapters

    ◎衣服是門好生意:全球布局 時尚不僅是設計,更要管理生意各有門道,賺錢一樣厲害 毛利逾50%,老闆成首富

    ◎時尚更要競爭力:ZARA 倒過來想,就做到549億美元H&M 時尚三角形準則,贏在風險控制UNIQLO專注材質,開發高機能未來服飾

    ◎台灣如何搶生意:邁向時尚服飾王國,台灣缺什麼?沒有生產規模,很難全盤模仿ZARA平價時尚未來決戰點:網購市場
    More
    More
    時尚經濟篇
    12 ZARA、H&M、UNIQLO全球布局
    時尚不僅是設計,更要管理
    文/王一芝
    20 專家解讀時尚經濟1〉
    新經濟演化論:ZARA就是新經濟物種
    文/劉維公
    22 2〉
    平價品牌權益可以勝過Hermès、Armani
    文/蔡淑梨

    致勝關鍵篇
    領導風格
    28 生意各有門道,賺錢一樣厲害
    毛利逾50%,老闆都成首富
    文/范榮靖
    31 ZARA創辦人 阿曼西奧.歐特嘉
    謎樣巨人,30多年前就抓到
    即買即穿流行價值
    文/編輯部
    34 H&M董事長 史帝芬.皮爾森
    像個財務專家錙銖必較,
    外移工廠降成本
    文/范榮靖
    36 UNIQLO社長 柳井正
    經營企業就像奧運比賽,
    目標在打破紀錄
    文/王美珍

    致勝關鍵
    40 ZARA、H&M、UNIQLO成功關鍵
    平價時尚橫掃全球的10大祕訣
    文/王美珍
    44 1〉徹底實施1H4F哲學
    ZARA 倒過來想,就做到市值第一
    文/范榮靖
    48 2〉在流行、品質、價格間取得平衡
    H&M 時尚三角形準則,
    贏在風險控制
    文/范榮靖
    54 3〉時尚與快速都是其次
    UNIQLO專注材質,
    開發高機能未來服飾
    文/王美珍

    品牌策略篇
    58 ZARA品牌策略
    ZARA+7,
    多品牌多層次滿足全球家庭
    文/范榮靖
    61 H&M品牌策略
    創立60年後,
    以新5品牌拓展新效益
    文/范榮靖
    64 專訪日本競爭力專家 竹內弘高
    UNIQLO用基本款
    創造消費者無限可能
    文/楊瑪利

    產品設計
    66 從H&M啟蒙,瑞典時裝吸引全球
    時尚又實穿,外顯簡約,
    內藏舒適
    文/范榮靖
    70 UNIQLO藝術總監 佐藤可士和
    每個環節都是超合理美學,
    才能勾引樂趣
    文/編輯部

    獨特物流
    72 ZARA物流系統根本就是高科技業
    省下倉儲費用,
    每週運送260多萬件衣服
    文/范榮靖
    電子商務
    74 比速度.比創意.比獲利
    平價時尚未來決戰點:網購市場
    文/范榮靖
    社會責任
    78 消費端、產品端、生產端都需要改善
    平價時尚的社會責任:
    血汗與浪費惹爭議
    文/范榮靖

    亞洲布局篇
    84 向東走 跟著錢潮走
    平價品牌競逐中國
    決戰二、三線城市
    文/范榮靖
    90 ZARA進軍中國策略
    速度競爭力,快節奏
    挺進二、三線城市
    92 H&M進軍中國策略
    從香港、大陸進亞洲,
    只布點黃金商圈
    95 UNIQLO進軍中國策略
    找中國人經營,
    2020年將成最大營收來源

    台灣經驗
    98 ZARA進軍台灣策略
    優先找好店面,
    視當地需求決定進駐家數
    文/范榮靖
    100 柳井正在台灣高速展店
    UNIQLO台北阪急店
    坪效如何令全球驚豔?
    文/王美珍

    台灣競爭篇
    104 專家解讀台灣時尚經濟
    抓住全球時尚趨勢做台灣競爭力
    文/黃偉基
    108 ZARA、H&M、UNIQLO經營管理有方
    邁向時尚服飾王國,
    台灣缺什麼?
    文/王一芝、王美珍
    110 阿瘦皮鞋總經理 羅榮岳研究ZARA
    沒有生產規模,
    很難全盤模仿ZARA
    文/王一芝
    112 台灣競爭1〉iROO
    全年不打折,
    照樣讓年薪30萬女性喜愛
    文/王一芝
    116 2〉東京著衣
    價格不到ZARA一半,
    每10秒賣出一件
    文/王美珍
    120 3〉illori
    最懂布料,
    從UNIQLO供應商變競爭對手
    文/王美珍
    122 4〉JIN
    最懂布料,跳脫換季框架,
    將厚薄顏色區分更細緻
    文/王一芝
    消費投資
    126 比營收成長、比獲利能力、及股價本益比
    平價時尚品牌值不值得投資?
    文/范榮靖
    128 聰明消費撿便宜
    教你精打細算的四大購衣術
    文/范榮靖
    More
    More

    Details

    Released
    2011/12/09
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    26204

    競爭力

    ZARA

    H&M

    UNIQLO

    時尚

    設計

    平價服飾

    富比士

    遠見

    非懂不可時尚首富成功

    Buy products firstAnd download app to watch

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