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    5. LOOP POST眼鏡頭條報 4月號/2014
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    LOOP POST眼鏡頭條報 4月號/2014

    Publisher LOOP POST眼鏡頭條報 /璽傳媒有限公司
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    Released
    2014/04/05
    Language
    Traditional Chinese
    File format
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    Pages
    40
    ID
    30677
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    道地美國文化 傳承經典不朽

    OLIVER PEOPLES品牌不但是美國人心目中具有特殊文化定位的眼鏡品牌,同時我們也可以發現好萊塢明星對它的品牌忠誠度與喜愛。來我們來看看這個在世界眼鏡行業地位舉足輕重的品牌故事,是從哪裡開始。
    OLIVER PEOPLES從加州好萊塢的心臟地帶-在標誌性的日落大道發跡,在1986年,聯合創始人兼創意總監Larry Leight敞開了大門,隨著一位驗光師朋友的鼓勵下,Larry Leight獲得學位成為認證的配鏡師,開始了他在眼鏡行業的創意旅程。

    從老眼鏡中發跡夢想
    80年代,Larry Leight憑藉著對於老式美國製造的眼鏡的興趣開始,無意中發現了一批珍貴難得一見的臻品,這些不但已經是市場絕版,非常多甚至都是全新,連拆封都沒動過。在購入這些貨的同時,發現了包括最早擁有人OLIVER PEOPLES的簽名單據,因此他與兄弟Dennis Leight,便決定在美國加州開設首間眼鏡精品店,同時也以OLIVER PEOPLES命名,完成他們第一步對於眼鏡行業的夢想。
    愛好衝浪和旅遊熱情的他,總是從生活體驗來得到創造力和自由的想像。在工作歷程當中,他不但擁有了光學師的專業,更在銷售與市場面都累積了豐富經驗,因此從眼鏡設計甚至到店舖的設計,都注入了他獨有的夢想元素,也因此讓消費者均擁有不同的感受體驗。

    堅持原創不盲從
    在Larry Leight的夢想與憧憬之下,OLIVER PEOPLES品牌代表著一種原創與堅持,不只如此,Larry Leight非常要求品質感受,必須帶給配戴者絕佳的舒適度。
    或許你會覺得OLIVER PEOPLES並沒有太過華麗的設計,這是來自Larry Leight對於眼鏡耐看度的執著,而許多更是因為感受到品牌這樣的設計理念-不盲從且恰到好處的時尚潮流,才能讓它一直如此收到歡迎。
    1989年OLIVER PEOPLES開展了首間海外專門店,位於日本東京,當時眼鏡款式梨形膠圈和鏡腳部份用上了名為「東京玳瑁(Tokyo Tortoise))的acetate板材,更附上相同素財和顏色製成的精美鏡盒,受到熱烈歡迎,甚至已經達到超購的狀況,讓這個品牌的影響力再度爆發。1994年,更得到英國著名品牌Paul Smith的邀請,旗下品牌的眼鏡及太陽眼系列,交由Larry設計。

    獨特理念改變眼鏡產業
    Larry Leight的設計和獨特的理念改變了眼鏡產業,並影響了世界各地的設計師。他的風格不但我們能看見受到在時尚與娛樂行業名人的喜愛,更早已被刊登在指標性的時尚全球雜誌,報導一致讚揚OLIVER PEOPLES對於美國眼鏡的成就與貢獻。
    不管經典與創新,復古與前衛,這些融合出來協調且個性化的風格,都能在OLIVER PEOPLES恰如其分地被呈現。我們也期待,在每一次的眼鏡時上伸展台上,OLIVER PEOPLES繼續帶來令人驚艷的表現與演出。
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    Released
    2014/04/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    30677

    "原創

    鏡框

    風格

    前衛

    復古

    眼鏡頭條報

    LOOP POST

    "

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    See more LOOP POST眼鏡頭條報 / 璽傳媒有限公司

    More

    LOOP POST眼鏡頭條報 3月號/2022

    LOOP POST眼鏡頭條報 11月號/2021

    LOOP POST眼鏡頭條報 9月號/2021

    LOOP POST眼鏡頭條報 7月號/2021

    LOOP POST眼鏡頭條報 5月號/2021

    LOOP POST眼鏡頭條報 3月號/2021

    LOOP POST眼鏡頭條報 1月號/2021

    LOOP POST眼鏡頭條報11月號/2020

    LOOP POST眼鏡頭條報9月號/2020

    LOOP POST眼鏡頭條報7月號/2020

      

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