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    5. 大師輕鬆讀 NO.909 競合策略

    大師輕鬆讀 NO.909 競合策略

    5.0分,2 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2023/02/22
    Language
    Traditional Chinese
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    340488
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    NO.909 競合策略|中英對照
    競爭與合作並行的革命性思惟
    Co-Opetition
    A Revolutionary Mindset That Combines Competition and Cooperation

    原書作者:亞當.M.布蘭登伯格(Adam M. Brandenburger)、拜瑞.J.奈勒波夫(Barry J. Nalebuff)

    ★《經濟學人》、《華爾街日報》等媒體好評推薦
    ★亞馬遜網路書店排行榜長期暢銷書
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    重點導讀 競爭與合作並行的革命性思惟
    透過合作創造價值、把餅做大,再透過競爭為自己爭取最大份額,這是競合策略的本質,也是商業賽局的致勝法寶。關鍵不在於你有多會玩,而是你能不能改變遊戲規則,創造最有利的賽局。

    Part 1 競合策略與商業賽局
    商業就其最純粹的形式,可以被視為一種賽局,其中金錢代表輸贏的分數,取得最多分數的個人或公司獲勝。
    概念 1 競合策略
    概念 2 價值網

    Part 2 改變商業賽局
    要素 P 參與者
    要素 A 附加價值
    要素 R 規則
    要素 T 戰術
    要素 S 範圍

    Part 3 實際應用競合理論
    學習競合理論的真正回報是在它被應用的時候。因此,你必須開發一些實用的系統,將競合理論應用於日常業務。
    要素 P 參與者
    要素 A 附加價值
    要素 R 規則
    要素 T 戰術
    要素 S 範圍

    延伸閱讀 賽局決勝法
    應用賽局理論其實是一門藝術而不是科學,因此你必須準備好透過範例、經驗及實作來獲取相關的專業能力。最有效的方法就是去了解過去在類似狀況下採取了哪些做法,然後依據自己的特定需求將其中的原則加以轉化運用。
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    Details

    Released
    2023/02/22
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
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    ID
    340488

    大師輕鬆讀

    良性競爭

    合作

    成功法

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    大師輕鬆讀 NO.1024 創意加速度

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    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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