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    5. 台灣光華雜誌(中英文版) 2014/9月號

    台灣光華雜誌(中英文版) 2014/9月號

    Publisher 台灣光華雜誌
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    Released
    2014/09/01
    Language
    Traditional Chinese
    File format
    PDF (24MB), fit in large screen and Pubook
    Pages
    128
    ID
    35677
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    All Issues 台灣光華雜誌(中英文版)Found 250 match

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    • Intro

    • Chapters

    台灣服務業出頭天了,近年不少業者落實擴大企業版圖的企圖心,累積在大陸的實戰經驗,開始進軍美國、東南亞等地,台灣服務業的「人情味」有著以人為本,細心觀察顧客需求,並提供體貼的服務,這一味緊緊抓住人心,也為品牌打出市場。於是有業者致力於跨業合作,或是推出體驗行銷,也有從客訴中汲取靈感,像是全聯一改過去社區型超市的定位,擺滿產地直送的新鮮蔬果,及為小農專設的銷售平台,宣告「全聯2.0」年代的來臨;王品以旗下「舒果」與新加坡莆田集團合作,成為台灣第一家輸出海外的蔬食品牌,也為王品打響「國際元年」計畫的第一炮;有機食品通路里仁,則是輔導農民轉作有機舒果,與生產者共同研發產品;新消費時代的來臨,從零售、餐飲到網路,從店員的一個微笑、一張卡片到一個品牌故事,精緻服務無所不在,台灣光華雜誌九月號封面故事「新消費時代——服務業創新機」告訴你更多知名服務業的故事和奇蹟。
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    封面故事 Cover Story

    6 新 消 費 時 代
    服務業創新機
    A New Consumer Age:
    Innovation in Taiwan’s Service Industries
    文‧劉嫈楓 圖‧林格立

    14 王品集團
    啟動國際元年計畫
    A New Start—Wowprime Takes On the World
    文‧劉嫈楓 圖‧林格立

    20 帕莎蒂娜
    南台灣的服務業奇蹟
    Pasadena—Taiwanese Catering Miracle
    文‧蘇士雅 圖‧林格立

    27 永慶房屋
    科技速配好宅
    Yung-Ching Realty: Bringing Speed Dating to Real Estate
    文‧劉嫈楓 圖‧林格立

    32 讀冊生活
    打造網路書城2.0
    TAAZE Launches the Internet Bookstore 2.0
    文‧劉嫈楓 圖‧林格立

    36 小器大用
    創新生活提案
    Little Knick-Knacks Score Big in Narrow Lane
    文‧劉嫈楓 圖‧林格立

    全球視野 Global Outlook


    ◎新聞眼 Eye on the News
    40 經貿國是會議全國大會
    共謀台灣最大幸福
    Working for Taiwan: The National Conference on Economic and Trade Affairs
    文‧陳建瑋

    44 唐獎
    表彰卓越 讓台灣被看見
    Tang Prizes Honor Excellence, Spotlight Taiwan
    文‧尚孝芬 圖‧唐獎教育基金會提供


    特別企劃 Special Features


    60 臺大博物館群
    穿梭時空的校園大探險
    Academic Exploration Across Space and Time— The National Taiwan University Museums
    文‧陳歆怡 圖‧林格立

    64 物理文物廳
    向無名英雄致敬
    NTU Heritage Hall of Physics

    70 傾聽紙張說話
    檔案展示室
    Museum of Archives

    74 民間倡議30年
    《博物館法》草案出爐
    Museum Bill Heads to Legislature
    文‧朱立群 圖‧莊坤儒


    藝術人文 Art and Culture


    78 我不說故事,我的電影不是娛樂 ─蔡明亮
    “I Don’t Tell Stories. I Don’t Entertain.”
    —The Films of Tsai Ming-liang
    文‧蘇惠昭

    88 聆聽最接近天堂的樂音
    教廷西斯汀教堂合唱團首度訪台
    Heavenly Music Comes to Taipei:
    Sistine Chapel Choir to Perform in September
    文‧朱立群 圖‧台北愛樂文教基金會提供

    92 聽見台灣合唱藝術軟實力
    Choral Prowess Enhancing Taiwan’s Soft Power
    文‧朱立群

    ◎攝影專輯 Photo Essay
    112 暑假記事
    School’s Out for Summer!
    文‧陳建瑋


    人與社會 People and Society


    96 新移民姐妹
    舞出自信
    Gaining Confidence Through Dance:
    Immigrant Women Take the Stage
    文‧劉嫈楓 圖‧劉麗麗舞團提供

    102 傳奇醫者
    台灣之光 魏福全
    Dr. Wei Fu-chan:
    Medical Legend, Pride of Taiwan
    文‧朱立群 圖‧林格立


    光華專欄 Taiwan Panorama Variety Pages


    ◎編者的話 Editor’s Note
    從「心」給你幸福
    Taking Stock After Summer
    文‧張瓊方

    ◎來自地方的明信片 Postcards from Home
    1 搭鐵牛採蚵去
    Going Clamming on Three-Wheelers
    圖/文‧林格立

    ◎影像浮世繪 The Fleeting World
    77 熱舞青春
    Hot Dancing Youths
    圖/文‧郝振泰

    50 文摘
    Potpourri
    More
    More

    Details

    Released
    2014/09/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes
    ID
    35677

    魏福全

    唐獎

    蔡明亮

    臺大博物館

    新移民

    小器

    網路書城

    帕莎蒂娜

    王品

    服務業

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