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    5. 大師輕鬆讀 NO.942 數位達爾文主義

    大師輕鬆讀 NO.942 數位達爾文主義

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    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2023/10/11
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    NO.942 數位達爾文主義|中英對照
    企業網路求生7大策略
    Digital Darwinism
    7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

    原書作者:艾文.I.許華茲(Evan I. Schwartz)

    ★《達拉斯商業日報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    NO.942 數位達爾文主義|中英對照
    企業網路求生7大策略
    Digital Darwinism
    7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

    原書作者:艾文.I.許華茲(Evan I. Schwartz)

    ★《達拉斯商業日報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書

    重點導讀 企業網路求生7大策略
    達爾文於1859年提出進化論,這個理論同樣適用於每天有大量網路企業誕生的數位商業領域,只有適應力及韌性最強的網路企業,才能在未來繼續存活。

    Strategy 1 打造一個以解決問題為核心的網路品牌
    最成功的網路公司不把重點放在低價銷售產品,而是透過結合線上與線下的流程,解決現實生活中其他人未曾著手解決的問題。

    Strategy 2 提供動態定價──隨供需變化而波動
    網路非常適合動態定價──意思是價格隨供需變化而上下浮動。要利用這點創造優勢,你應該:
    1. 在你的網站上設立一個專區,專門展示需求激增的熱門商品,並隨著需求的波動快速調整價格。
    2. 透過網路拍賣網站代售生命週期接近結束的產品。這樣,你就可以避免讓顧客知道他們應該等你降價再來購買。

    Strategy 3 招募聯盟夥伴,開發特定的合作行銷計畫
    最有效的網路行銷策略,就是招募與你站在同一陣線的聯盟夥伴。提供他們豐厚的佣金和其他誘因,讓他們持續支持你,因為好的聯盟夥伴最終會替你做行銷,把你的名字和商標推廣到網路的每個角落。

    Strategy 4 結合獨家資訊與客製化增值互動服務,創造套裝組合並且不斷進化
    在網路上,唯一能成功收費的內容提供者,是提供資訊和服務獨家組合的企業。這種組合不能停滯不前,必須不斷進化,增加新的產品和功能。而最賺錢的組合,是專注特定主題領域,而非針對大眾市場。

    Strategy 5 用資訊和客製化能力取代庫存──先銷售,再生產
    大量的庫存對於企業績效來說是一種負擔。聰明的公司利用網路完全消除對庫存的需求,取而代之的是:
    1. 大量的產品資訊。
    2. 輕鬆訂製產品的能力。
    3. 快速製造流程與迅速交貨。

    Strategy 6 找尋創新方式,透過功能和服務為網路交易增添新價值
    在網路環境下,買賣雙方都能取得大量資訊,中介角色並不吸引人,除非:
    1. 你順應變革,而非抗拒變革。
    2. 你能建立一個中立且高效的線上媒合平台。
    3. 你透過提供新功能和服務來增添價值。

    Strategy 7 將你在網路上做的一切與公司在網路以外的一切整合
    總而言之,將網路銷售通路與傳統銷售通路整合在一起是至關重要的。你的公司所做的一切──無論是在網路上還是其他地方──應該融合在一起,創造一個無縫整合的產品組合,目標只有一個:把好顧客變成終身客戶。

    延伸閱讀 數位轉型不是靠科技
    數位轉型的重點是改變你的商業策略,而不是轉變你的科技。數位科技再好也只是工具,因應數位環境,升級策略思考才是解決之道。
    More
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    Released
    2023/10/11
    Language
    Traditional Chinese
    File format
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    數位轉型

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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