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    5. 大師輕鬆讀 NO.991 成為科技巨頭的聰明對手

    大師輕鬆讀 NO.991 成為科技巨頭的聰明對手

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2024/10/02
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    Traditional Chinese
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    NO.991 成為科技巨頭的聰明對手|中英對照
    傳統企業持續創新突圍之道
    Smart Rivals
    How Innovative Companies Play Games That Tech Giants Cannot Win

    原書作者:朱峰(Feng Zhu)、波妮.曹(Bonnie Yining Cao)

    ★百思買前董事長暨執行長Hubert Joly等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 傳統企業持續創新突圍之道
    當大型科技公司進入市場,並不代表遊戲結束。成為聰明對手的關鍵在於發揮自身獨特優勢,並妥善管理與科技巨頭之間的競合關係,才能在科技強權主導的世界成功突圍。

    Chapter 1 擴大你的優勢
    審視企業內部,找出你的優勢,然後利用數位科技擴大你現有的競爭優勢。為未來發展設定明確的創新路徑,並充分發揮你的強項。這是做得到的。

    Chapter 2 專注以顧客為中心
    利用你對顧客固有的了解拉近與他們的距離。科技巨頭以運用數據提供高度個人化產品和服務聞名,而你實際上更有優勢,因為你能用獨一無二的方式真正以顧客為中心。

    Chapter 3 尋找平台機會
    發掘可以在你的組織裡創造平台的途徑。建立一個創新平台,充分利用現有資源,這樣你就可以在建立競爭壁壘的同時,發揮網絡效應。

    Chapter 4 發展你自己的生態系統
    聰明對手可以藉由讓科技巨頭參與來擴大他們的生態系統。傳統企業不必像科技巨頭那樣成為中心樞紐,也能蓬勃發展,他們可以利用多元化的參與者來推動創新、提高競爭力和實現持續的成功。

    Chapter 5 巧妙因應亦敵亦友的對手
    現今,許多公司發現自己處於既競爭又合作的局面。在與科技巨頭合作時,要想辦法有策略地降低風險。有幾個可行策略。

    Chapter 6 從顛覆中重振旗鼓
    傳統企業不斷面臨被新興科技顛覆的風險。如果真的發生了,請做好準備,以更強大的姿態捲土重來。韌性是企業成功的必備條件。

    延伸閱讀 改變思惟才能善用科技
    未來幾十年可能而且應該比人類迄今經歷的任何時代更好。這不是預測,而是一個可能性及目標。沒有任何一個未來是預先確立的,就像個人可以規畫自身的道路,企業也是如此。
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    Released
    2024/10/02
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
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    ID
    466960

    平台

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    壟斷

    創新

    科技

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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