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    5. 旅@天下 2015/04月號
    陸客高端團4月上菜

    旅@天下 2015/04月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2015/04/08
    Language
    Traditional Chinese
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    Pages
    84
    ID
    47309
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    觀光局4月初為優化觀光產業端出「高端團」,猶如打開不受名額限制的「創意遊台」任意門,目的在於賦予來台產品更多元、更具價值的豐富面貌。但「高端團」這道菜陸客會不會買單?還得看是否色香味俱全,物有所值!除了午、晚餐餐標2,000元得讓旅客吃得盡興,觀光局更期盼能讓遊客吃得到高品質的感動和體驗。本期本刊藉各界對「高端團」的看法,試圖為這條「在路上」卻還不知「去哪兒」的新路找出可能的方向,此外,隨著時序遞嬗,送走春節迎接夏季的海島假期,「島嶼還可以有什麼玩法」也是業界關注焦點。
    More
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    封面故事-
    ◎ 陸客高端團4月上菜
    ◎ 優質、高端 價格說了算?
    ◎ 廣開商路迎貴客 創意品質不可缺
    ◎ 賣台行程有創意 高端商機無限可能
    ◎ 不缺高端客層 合宜產品是關鍵
    ◎ 放眼大格局 才能吸引觀光客
    ◎ 提升品質創多贏 高端對高端有感
    ◎ 高端怎麼玩 誰說了算?
    特別企劃-
    ◎ 「島」入創意元素 夏日海島出新招攬客
    ◎ 日夜瘋玩地質生態夯 台灣離島吹主題風
    ◎ 馬拉松、自行車 海島旅遊添新意 
    ◎ 在海南遇見 國際度假勝地
    產業觀點-
    ◎ 專訪聯合航空大西洋及太平洋地區銷售副總裁石政賢:聯航舊金山直飛周年慶 提高盈利、看好市場發展
    ◎ 專訪Criteo旅遊業務總監DanieleBeccar:服務破碎的個人化時代 越精準 越有商機
    欣 攝 影-
    ◎ 精彩的不只亞琛大教堂 優雅氛圍令人駐足沉浸
    食在有SENSE-
    ◎ 台灣美食展錦衣「玉」食 「玉」見台灣好料理
    人物專訪-
    ◎ 專訪雄獅集團董事長王文傑:擘平台開通路蓄能量 搶攻大陸出境商機
    ◎ 專訪澳門旅遊局局長文綺華:強化多元區域合作 體育、文化旅遊再出擊
    品味產練-
    ◎ 開放平台導入多元產品 品味之旅業界共享商機
    知己知彼-
    ◎ 點數經濟發威 樂天生活圈戰略布局
    旅業新聞
    航空Air-Plan-
    ◎ 華航大中華世界遺產護照登場 最愛中華誠邀 遊9趟送機票
    ◎ 長榮航空企圖心旺盛 全方位布局爭龍頭
    ◎ Skytrax頒11大獎 桃機最佳服務雙料冠軍
    ◎ 達美航空產品升級 回饋同業利多大放送
    ◎ 翱翔人生完美體驗 國泰服務稱心旅程
    ◎ 虎航攜手中國信託 抽20萬旅遊金機票
    ◎ 阿聯酋航空直航周年 載客18萬客層多元
    ◎ 土耳其航空台北直飛 延伸航點多、產品
    產業線上-
    ◎ 夏威夷力推馬拉松、MICE 重返海島樂園
    ◎ 泰簽免費旅客大增53% 下一步朝深度質化邁進
    ◎ 體驗行銷啟動 下一站香港更好玩
    ◎ 提升品質更要創造價值 觀光節慶祝大會表揚優秀產業人員
    飯店新訊-
    ◎ 理想大地「漫吉齡」尚青 4、5年級生慢活尋童夢
    ◎ 多品牌包圍市場 六福萬怡Q4智慧登場
    ◎ 李光耀入住圓山24次 早餐最愛永和豆漿
    ◎ 悅榕庄開發新客源 擴大向企業獎旅、MICE招手
    ◎ 金湖大飯店開幕 金湖廣場免稅遊
    市場觀察-
    ◎ 春天旺季好時節 東北亞賞花行程最吸睛
    ◎ 日本鐵道系統發展延伸市場 從JRPASS看高速鐵路的影響力
    旅遊科技-
    ◎ 智慧城市指標 張善政有信心
    ◎ 雄獅打造智慧旅遊共生系 旅客、元件規格上雲端
    部會掃描-
    ◎ 行政院部會短波:行政院/中央銀行/農委會/航港局/交通部/公路總局/航政司/觀光局
    產業瞭望-旅遊榜中榜BESTTRAVEL MEDIA
    ◎ 中國產鏈快訊
    ◎ 荷蘭國家會議促進局 善用新工具強化行銷效益
    ◎ 上游串聯地接資源 確保優勢競爭力
    ◎ 中國大陸「旅行社200強」 社交媒體影響力排行榜
    日本市場-
    ◎ 台、日鐵道 思維大不同
    ◎ 冬季台灣旅客破3萬 北海道市場正改變
    ◎ 日本海外旅遊市場萎縮 預期下季成長
    ◎ 日本王子飯店 加強MICE業務
    兩岸話題-
    ◎ 第18屆海峽兩岸旅行業聯誼會:創新機制再創新頁 深化品質仍是焦點
    ◎ 江西龜峰著手創5A,祭出門票半價吸客
    ◎ 湖北省慶台訪鄂旅客創新高 祭出福袋大方送
    ◎ 太湖明珠無錫攜手雄獅開發台灣市場
    食喫時代-
    ◎ 五星飯店經典菜色,食在好味不褪色
    旅 遊 地-
    ◎ 延伸金三角 印度不一樣
    More
    More

    Details

    Released
    2015/04/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    47309

    陸客

    Buy products firstAnd download app to watch

    Details

    See more 欣傳媒 / 欣傳媒股份有限公司

    More

    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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