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    5. La Vie 5月號/2025 第253期

    La Vie 5月號/2025 第253期

    Publisher 城邦文化 /麥浩斯
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    Released
    2025/05/06
    Language
    Traditional Chinese
    File format
    PDF (83MB), fit in large screen and Pubook
    Pages
    142
    ID
    573641
    ISBN
    4717702905200
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    • Intro

    封面故事《短影音世代》

    在數位內容競逐的現場,短影音宛如一道疾速而精準的閃電,劃破傳統媒體的節奏與邏輯,從早期6秒極限敘事的Vine,到今日以TikTok、Instagram Reels、YouTube Shorts為核心的全螢幕內容生態,短影音不只是時間單位的改寫,更是觀看習慣、平台設計、創作邏輯與商業模式的全面重構。

    當高完播率與高互動被視為唯一的生存線,演算法與創意決定了短影音內容的傳播廣度,而理解這套流量密碼,正是解讀短影音時代成功法則的關鍵。從產業角度來看,行銷預算快速從橫幅廣告、長影音轉向能與消費者高度參與的短影音格式,品牌與創作者之間的界線日益模糊,當設計不再只是「包裝」內容,而是參與內容「生成」的語言,無形中也催生了許多新一代的視覺職人與內容企業家。

    這期封面故事,從短影音創作的語彙、平台文化的變化、爆紅內容的機制,到商業模式與觀眾行為,全方位拆解這個影像時代最具速度感與未來感的創意現象。我們與創作者們對談,並走入品牌行銷戰略的最前線,探索這波浪潮如何重構視覺語言與創作方法,一窺內容與設計共同書寫的當代敘事革新。在短影音的高速場景中,人們正重新定義「觀看」,重新思考「創作」,重新啟動對「命題」的感知。
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    Released
    2025/05/06
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    573641
    ISBN
    4717702905200

    藝術設計

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    城邦國際名表 6月號/2025 第159期

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    La Vie 6月號/2025 第254期

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