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    5. 旅@天下 2016/04月號
    目的地旅遊管理 旅業變革決勝球

    旅@天下 2016/04月號

    Publisher 欣傳媒
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    Released
    2016/04/05
    Language
    Traditional Chinese
    File format
    PDF (15MB), fit in large screen and Pubook
    Pages
    74
    ID
    66732
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    「目的地旅遊管理」堪稱旅遊產業新興焦點,是在自由行極度破碎化趨勢下,於既有的旅遊生態體系中,融入「智慧旅遊」、「全球整合」、「共用經濟」、「金流服務」及「遠端銷售」等創新思維,並讓產業活化,滿足供需,引導更個性化的體驗,也成為旅遊電商發展新藍海。目前已經有多家新創公司投入這片寶地,並且開始獲利。旅行業者應如何趁勢合作進擊搶攻自由行大餅,目的地管理與一般的旅遊產品又有何不同?且看本期精彩報導。
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    封面故事COVER STORY
    • 目的地旅遊管理 旅業變革決勝球
    • 整座城市都是遊樂園 國外目的地旅遊深得你心
    • 大陸資本大風吹 目的地管理成顯學
    • 部會統整行銷國際 寶島通讓旅客樂遊購
    • 全球目的地管理典範 雄獅打造創新經營模式
    • 雄獅《旅途中》  在地資源整合台灣旅遊先行
    • KKday 大爆發 資金挹注逐鹿國際
    • Niceday 玩體驗 台灣人深入玩台灣

    產業臉譜
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    • 中國旅遊研究院院長戴斌 市場機制釋放力量 從自駕遊看創新商機
    • 交通部觀光局副局長劉喜臨 凝視台灣郵輪觀光發展與全球布局
    人物專訪INTERVIEW
    • 專訪澳門旅局長文綺華 台灣市場看俏 全面強化旅遊合作
    人物專訪INTERVIEW
    • 專訪樂天旅遊執行長山本考伸 衝刺600 萬台日互訪
    全球電商ONLINE BUSINESS
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    市場觀察MARKETING WATCH
    • 航空聯盟加郵輪旅遊 會展起飛服務升級
    旅業新聞
    航空Air-Plan
    • 台灣地區營業目標衝510 億元 華航系統機隊革新展新貌
    • 宿霧加土耳其 長榮3 月新開兩航線
    • 聯航台北~舊金山 3 ╱ 28 採787 服務
    • 日航美航合推JB 網路票價具優勢
    • 東航紮根台灣 高雄營業處3 / 1 成立
    • 5 月起引進A350 國泰航空中長程最佳選擇 
    • 《財富》2016 最受推崇企業 達美榮登航空業榜首
    • 香港航空全新飛機餐與欣葉攜手

    產業線上TRADELINE
    • 2016 新加坡設計週(上) 不只設計是生活美學DNA
    • 2016 Amazing Thailand(上) 優質遊客體驗泰驚奇
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    • 台灣觀光協會行銷 美食展、ITF 招商
    • 品保4 ∼ 6 月旅遊團價格參考
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    • 智慧觀光隨行商務 悅榕集團四大品牌布局

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    旅遊榜中榜 BEST TRAVEL MEDIA
    • 新需求帶動市場 大陸周邊遊新變化

    飯店新訊HOTEL EXPRESS
    • 大溪威斯汀離塵不離城
    • 涵碧樓尋浪漫 實習白紗抽大獎

    區域旅遊
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    • 欣台灣最好遊 台灣最新在地亮點全蒐羅
    兩岸話題 GREAT CHINA
    • 大陸「十三五」納國家重點規劃 旅遊業發展升級
    日本版 ALL IN JAPAN
    • 日本觀光局2016 計畫 開拓自由行與深度旅遊
    • Kumamon 大解析╱酒雄橫濱一日提案╱跟著肉魯發現新日本

    社群動態
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    • 馬祖旅遊攝影正夯 四鄉五島魅力無限
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    • 從阿根納造船廠舊址突拆除 看文化資產維護議題
    旅遊地JOURNEY
    • 美好安徽迎客天下 皖南旅遊示範區
    食喫時代SENSE ERA
    • 五款五星主廚私房煲湯
    More
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    Details

    Released
    2016/04/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    66732

    電子商務

    行銷

    企業管理

    金流服務

    遠端銷售

    全球整合

    Buy products firstAnd download app to watch

    Details

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    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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