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遠見特刊 風雲品牌全解析

Publisher 遠見特刊
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Released
2016/04/28
Language
Traditional Chinese
File format
PDF (21MB), fit in large screen and Pubook
Pages
92
ID
67888
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$150
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我們發現，「健康」與「快樂」仍是2015年的消費關鍵字，但內涵已漸趨細緻，甚至出現重疊。
消費者不再用近乎自虐的方式追求健康，也不再被廉價的「小確幸」商品打動，
他們既要健康、又要快樂——臉書上那些看不完的跑馬拉松、下廚做菜的照片，就是一例；
更重要的是，快樂，不只來自買一支進口好鍋、穿一雙名牌運動鞋，更來自臉友們此起彼落的按讚與留言。
這種在社交網站上「看朋友分享」後「消費」，然後又「分享」的習慣，已徹底模糊實體與虛擬世界的邊界，將線上與線下消費，連成一個圈。
因此，遠見將2016年品牌特刊主題訂為「H2O」——快樂、健康、虛實接軌。
未來，這三個元素將像水一般，滲透進品牌定位、產品開發與行銷活動，不可或缺。

Details

Released
2016/04/28
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
67888

Buy products firstAnd download app to watch

Details
　　

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