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    5. 鋼鐵狂人,把神話變成真實

    傳奇馬斯克(一)

    鋼鐵狂人,把神話變成真實

    Author 大大創意
    Publisher 大大國際
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    Released
    2022/09/03
    Language
    Traditional Chinese
    Product Type
    Audio
    Length
    32:06
    ID
    389746

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    DRM
    NT$188
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    • Intro

    他是發明家、創業家和億萬富豪;他是好萊塢賣座英雄片《鋼鐵人》主角的靈感來源;他跟蘋果創辦人賈伯斯一樣,都被稱為「改變世界的科技狂人」;他就是本書的主角,伊隆馬斯克,一位繼賈伯斯之後的新傳奇人物,而且他的野心比賈伯斯更大、更瘋狂。
    毫無疑問,蘋果創辦人賈伯斯與微軟創始人比爾蓋茲,是二十世紀最偉大的創業家;賴利佩吉,謝爾蓋布林以及馬克祖克柏打造的谷歌和臉書,則是二十一世紀影響世界的重要網路公司,但如果要尋找一個代表性人物,足以為人類的未來生活帶來關鍵性突破,那你一定要把馬斯克放進這個名單。
    紐約時報稱馬斯克「幾乎是世界上最成功、最重要的企業家。」許多人對此稱號表示認同,他是世上唯一一位創辦四間獨角獸公司的狂人:28歲推出Pay Pal,為線上支付領頭羊;31歲創立航太公司Space.X,啟動人類移民火星計畫;32歲投資特斯拉,改變了外界對電動車的負面印象;35歲創辦太陽能公司Solar City,發展綠能。
    之後,馬斯克又宣布打造一種比高鐵快三倍,但成本僅需高鐵十分之一的交通工具「超迴路列車」,可以預見一場交通革命的到來。從網際網路,太空科技,到電動車和永續能源,他把發明頂尖科技當作「變魔法」,一再打破常規,挑戰極限,成為矽谷最新的創業傳奇。
    馬斯克的傳奇性,也表現在他總能力挽狂瀾,拯救局勢。
    2008年,特斯拉第一款電動車因為延遲交車,加上技術和安全疑慮,導致已付訂金的客戶紛紛取消訂單,倉庫內堆滿有缺陷無法交付的車子。當時又發生美國次貸風暴,美國投資銀行雷曼兄弟申請破產,這波金融海嘯讓信貸市場凍結,特斯拉出現金流緊縮的窘境,資金只夠付幾週工資。當時馬斯克必須自掏腰包拿出數百萬美元,公司才得以繼續運作。
    2013年,特斯拉Model S,在開賣一、兩個月後,再度出現現金緊縮窘境,當時已支付5000美元訂金的客戶們,卻在車輛可交貨後縮手。不願意支付全額約10萬美元的車價,導致特斯拉的現金降到危險的低水位。
    當馬斯克得知特斯拉的財務危機後,做了兩件事,首先,他把每位公司員工變成業務人員,讓他們打電話給所有付了訂金的客戶,說服他們完款,好將所有預訂單轉為實際銷售,成功取得現金;其次,他說服好友,谷歌執行長賴利佩吉,在特斯拉真的用光所有現金時能夠買下公司。
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    共有 7 集

    鋼鐵狂人,把神話變成真實
    00:04:09
    鋼鐵狂人,把神話變成真實
    00:05:16
    鋼鐵狂人,把神話變成真實
    00:04:31
    鋼鐵狂人,把神話變成真實
    00:04:00
    鋼鐵狂人,把神話變成真實
    00:04:42
    鋼鐵狂人,把神話變成真實
    00:05:17
    鋼鐵狂人,把神話變成真實試播
    00:04:09
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    Details

    Released
    2022/09/03
    Language
    Traditional Chinese
    Product Type
    Audio
    Length
    32:06
    ID
    389746
    Provide Adobe DRM
    Offer DRM free license
    No

    大大國際

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