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    6. Uber與Airbnb憑什麼翻轉世界
    史上最具顛覆性的科技匯流如何改變我們的生活、工作與商業

    Uber與Airbnb憑什麼翻轉世界

    Author 布萊德.史東 Brad Stone
    Publisher 天下文化
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    Released
    2017/06/29
    Language
    Traditional Chinese
    File format
    PDF (12MB), fit in large screen and Pubook EPUB Reflowable (954KB), fit in all devices and Pubook
    Pages
    432
    ID
    100755
    ISBN
    9789864792443
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    庫存
    • Intro

    • Chapters

    • Author

    Uber與Airbnb,為何帶來創新,又製造不安?
    兩個工餘計畫,是怎麼變成價值千億美元的戰略?
    名下沒有一輛車、一間房,如何穩居市場第一?

      全球首部Uber、Airbnb授權專訪傳記,給你最深入的第一手訪談與觀察。
      法規跟不上時代,但你不能跟不上時代,
      讀完這本書,你將以全新眼光檢視你的公司與工作。

      若沒有很棒的科技大浪,就算是優秀的創業家,也無法建立優異的事業。Uber與Airbnb快速崛起背後,正是史上最具顛覆性的科技大匯流。

      商業書金獎得主、《貝佐斯傳》作者重磅新作,帶你搭上這個機會最多元、但對既有產業卻危機重重的科技浪潮,你將學到透過科技的力量,如何讓陌生人互相信任,讓原本不存在的市場有生意。

      信任經濟下的共享、隨選、點擊等新實體經濟的效益,正無止境擴展,也一再衝撞既有規則。未來,不只是Uber、Airbnb,任何個人或企業的得意技能或各種閒置資源,都有機會帶來新生意與新事業。

      本書不僅是獨家內幕,也是一部趨勢指引,資深科技記者史東破天荒同時取得Uber與Airbnb同意,深入兩大新創事業進行訪談,費時三年才完成,第一手解讀它們的成功關鍵與最大挑戰,最成功的衝浪手Uber、Airbnb,未來會不會成為邪惡帝國?面對科技創新,政府與老產業又該怎麼做?同時也為我們勾勒出新一代破壞式創新者的樣貌,什麼樣的特質才得以勝出。

      要聰明的工作,更要聰明的利用工餘。既得利益者不會為你改變世界,能翻轉你未來的,只有你自己。世界在改變,千萬不要選錯邊了。
    More
    More
    前言 搭上前所未有的科技大匯流

    第一部 工餘計畫
    你在工作之餘所做的事,
    可能決定你未來的樣子。
    1. 低谷憂苦期:把閒置資源變現金
    2. 讓乘車體驗升級:滿足被忽視的需求
    3. 那些沒能成氣候者:從SeamlessWeb到Zimride
    4. 成長駭客:Airbnb如何起飛
    5. 以大數據與演算法為根基:Uber如何征服舊金山

    第二部 建立王國
    既得利益者不會為你改變世界,
    能翻轉你未來的,只有你自己。
    6. 信任是新經濟貨幣:Airbnb在兩陣線作戰
    7. 打造新實體經濟:Uber擴張期展開
    8. 共乘市場大戰:一個叫車App,顛覆一個產業
    9. 大到無法監管:Airbnb在紐約市的戰役

    第三部 新創家的考驗
    最成功的衝浪手Uber、Airbnb,
    該怎麼做才能維持第一?
    10. 天眼系統:Uber的狂野顛簸行
    11. 讓世界更美好:Airbnb的神話與現實
    12. 全球大獨角獸生死戰:Uber對抗世界

    後記 Uber與Airbnb如何因應未來挑戰
    More
    作者簡介

    布萊德.史東 Brad Stone

      現任彭博新聞社資深執行總編輯,洞悉矽谷動態與科技趨勢,不僅是一位傑出記者,更是備受讚譽的企業傳記作家,目前主管一個有五十人組成的記者與編輯團隊,長期追蹤報導科技產業發展與新創家故事,以及最新網路科技趨勢。

      曾在《彭博商業周刊》擔任資深撰述十多年,撰寫過數十篇封面故事,報導過蘋果、谷歌、亞馬遜、臉書、推特、雅虎,以及中國的滴滴、騰訊、百度等重要科技巨擘。

      哥倫比亞大學畢業,在加入《彭博商業周刊》之前,曾任《紐約時報》、《新聞周刊》記者。

      著有《紐約時報》暢銷書《貝佐斯傳》(The Everything Store),該書獲頒《金融時報》2013年最佳商業書金獎、《富比士》與《華盛頓郵報》年度十大好書、2013年《尼曼報告》(Nieman Reports)調查報導著作十大好書。

    譯者簡介

    李芳齡

      譯作超過百本,近期譯作有《心態致勝》、《謝謝你遲到了》(合譯)、《平台經濟模式》、《Google模式》等。
    More

    Details

    Released
    2017/06/29
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)Does not provide PDF (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    100755
    ISBN
    9789864792443

    切斯基

    卡蘭尼克

    貝佐斯傳

    Airbnb

    Uber

    Buy products firstAnd download app to watch

    Details

    See more 天下文化

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    我們與機器人的光明未來:建造更美好的世界

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    工作媽媽學會的事:陪伴有時、放飛有時、保有自我,一個母親的旅程

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