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    6. 專案經理雜誌 第50期 數位匯流時代
    專案經理雜誌 第50期 數位匯流時代

    專案經理雜誌 第50期 數位匯流時代

    5.0分,1 ratings
    Author 專案經理雜誌
    Publisher 專案經理雜誌 /全能專案管理學習網有限公司
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    Released
    2020/04/01
    Language
    Traditional Chinese
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    Pages
    107
    ID
    192332
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    數位匯流基本上是建立在數位化與寬頻化技術下的產物,透過單一平台可提供語音、數據與影音內容的應用服務。傳統媒體在數位化的過程中,不僅面臨許多轉型挑戰,也必須正視企業內部整合、組織調整問題,「10年前可以這樣用,不代表現在或未來還能適用。」就如同台灣電視產業從以前到現在的轉變,強而有力的專案管理成了其中成功的關鍵因素,帶領企業透過一套系統化的手法、穩定地展開計畫。

    舉例來說:電視節目從節目發想、製播到行銷造勢、媒體推播、策略聯盟……等環節都很重要,如何透過話題、社群操作、部門協作以維持網路聲量及討論熱度,更是考驗專案執行團隊的創意與執行力。隨著5G世代來臨,可預見新進業者將從寬頻上網服務切入,讓行動裝置的體驗內容充滿更多可能性,引領使用者邁向嶄新的數位匯流時代。

    數位匯流產業背後蘊含著許多專案管理概念,團隊的相互運作,規劃分工、執行、驗收、結案,每個細節都是不容忽視的重點,專案存在你我生活的每一刻,準備揭開成功心法。
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    數位匯流基本上是建立在數位化與寬頻化技術下的產物,透過單一平台可提供語音、數據與影音內容的應用服務。傳統媒體在數位化的過程中,不僅面臨許多轉型挑戰,也必須正視企業內部整合、組織調整問題,「10年前可以這樣用,不代表現在或未來還能適用。」就如同台灣電視產業從以前到現在的轉變,強而有力的專案管理成了其中成功的關鍵因素,帶領企業透過一套系統化的手法、穩定地展開計畫。

    舉例來說:電視節目從節目發想、製播到行銷造勢、媒體推播、策略聯盟……等環節都很重要,如何透過話題、社群操作、部門協作以維持網路聲量及討論熱度,更是考驗專案執行團隊的創意與執行力。隨著5G世代來臨,可預見新進業者將從寬頻上網服務切入,讓行動裝置的體驗內容充滿更多可能性,引領使用者邁向嶄新的數位匯流時代。

    數位匯流產業背後蘊含著許多專案管理概念,團隊的相互運作,規劃分工、執行、驗收、結案,每個細節都是不容忽視的重點,專案存在你我生活的每一刻,準備揭開成功心法。
    More
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    Details

    Released
    2020/04/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    192332

    電視電影產業

    高雄市文化局

    台灣電視產業

    數位匯流

    返校

    中華電信

    世新大學

    長榮大學

    浪LIVE

    公視

    Buy products firstAnd download app to watch

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    See more 專案經理雜誌 / 全能專案管理學習網有限公司

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