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中國大陸二線城市休閒與調理食品商機剖析

Author 國際商情雙周刊
Publisher 外貿協會 經貿透視雙周刊
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Released
2013/02/08
Language
Traditional Chinese
File format
PDF (29MB), fit in large screen and Pubook
Pages
258
ID
19352
ISBN
978-957-495-3042
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$500
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在中國大陸經濟崛起態勢下，民眾不僅要吃得飽，更要吃得精緻、健康、時尚，安心食材及優質食品將更為重視。 總人口超過13億的中國大陸，民眾消費力提升，花費在食品的支出占總消費支出的三至五成，2011年已躍升為全球最大食品市場，此塊市場大餅，不僅大陸本土的食品業者要緊緊抓牢，來自海外的食品廠商也急欲分食一杯羹。 「調理與休閒食品」透過加工包裝與品牌行銷，可提高附加價值，很適合台灣食品拓銷。本書深入中國大陸二線城市進行市調，深入剖析中國大陸「調理與休閒食品」的市場潛力、消費特性與通路，分享案例及提出拓銷建議，協助廠商搶進大陸二線城市高端食品市場！

Details

Released
2013/02/08
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
19352
ISBN
978-957-495-3042

Buy products firstAnd download app to watch

Details
　　

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