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    6. Facebook互動行銷:社群微型創業經營夯+廣告成效好還要更好
    做好臉書行銷第一步,基本功/便利技都在這!

    Facebook互動行銷:社群微型創業經營夯+廣告成效好還要更好

    Author 鄭苑鳳 著、ZCT 策劃
    Publisher 博碩文化
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    Released
    2020/04/02
    Language
    Traditional Chinese
    File format
    PDF (64MB), fit in large screen and Pubook
    Pages
    336
    ID
    196273
    ISBN
    9789864344772
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    Offer DRM free license
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    粉絲專頁絞盡腦汁找話題卻乏人按讚?不知如何面對社群互動與操作臉書廣告?經營FB一直是大家想學習的課題,在準備PO文與粉絲們互動前,該注意哪些不可錯過的設定呢?本書將Facebook分成10章來介紹,涵蓋社群經營、內容行銷、品牌定位、工具應用等面向,包括介面功能實作、如何使用粉專與社團行銷品牌/商品技巧、錢花在刀口上的精準廣告投放、資安防護系統重點…等。而「密技/小技巧」的穿插說明,教你更深入、更省時的設定訣竅,讓你利用臉書實現爆炸式的績效增長。
    *新手玩轉社群行銷懶人包 ➤六度分隔理論?社群行銷的結構。
    *臉書行銷初體驗 ➤相機、限時動態、視訊直播,輕鬆發佈消息、聊天、標註人物、建立活動/社團/粉專,管理朋友名單與群組。
    *粉絲專頁成功關鍵 ➤選擇類別與準備事項、編輯粉專門面,邀請朋友,學會宣傳與分享,推展粉絲專頁不發愁。
    *粉絲專頁經營攻略 ➤管理者、角色、管理工作及推廣方式,自在管理粉絲專頁。
    *粉絲行銷超熱門應用 ➤相片/相簿/影片的使用,票選、清單貼文的功用,在其他網站內嵌和推廣粉專的作法。
    *讓粉絲甘心掏錢的行銷密技 ➤臉書行銷五部曲?免費廣告與付費廣告、常用廣告規格與用途、自訂廣告受眾,讓投放的廣告看到效果,整合使用Instagram。
    *霸氣的實店業績提高術 ➤地標+粉專打卡整合、店家的在地服務,Marketplace的買賣與管理方式。
    *雲端服務與粉專的完美體驗 ➤YouTube、Google Drive、OneDrive、Dropbox、SlideShare、Scribd分享檔案沒煩惱。
    *最省心的臉書資安保護 ➤帳號權限、資安防護具體說明,隱私不再輕易洩漏。
    *地表最強的社團行銷企劃 ➤社團的建立、出題審核會員資格、建立單元、設定主題分類等經營技巧,學會粉專與社團的整合,將功能發揮到極致。

    【本書特色】
    ⏩從零打造粉絲專頁和社團,小編熱身無負擔
    ⏩掌握消費者特徵與需求,促銷高手非你莫屬
    ⏩廣告、IG連結、Marketplace,業績快速倍增
    ⏩以低行銷成本,經營最出色的粉絲專頁
    ⏩實戰專頁的管理與推廣,行動行銷不求人
    ⏩整合雲端分享服務,粉絲專頁更驚豔
    ⏩熟知資安防護,帳號隱私不外洩
    More
    More
    Lesson 01 新手玩轉社群行銷的懶人包
    Lesson 02 我的臉書行銷初體驗
    Lesson 03 粉絲專頁成功的關鍵心法
    Lesson 04 魔鬼就在細節的粉專經營攻略
    Lesson 05 粉絲行銷超熱門的應用程式
    Lesson 06 讓粉絲甘心掏錢的行銷密技
    Lesson 07 最霸氣的實店業績提高術
    Lesson 08 打造雲端服務與粉絲專頁的完美體驗
    Lesson 09 最省心的臉書資安保護錦囊
    Lesson 10 地表最強的社團行銷企劃
    Appendix 老鳥都要懂的最夯行銷術語
    More
    More

    Details

    Released
    2020/04/02
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    196273
    ISBN
    9789864344772

    臉書行銷

    互動行銷

    Buy products firstAnd download app to watch

    Details

    See more 博碩文化

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