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    5. 市場行銷實務250講|市場行銷基礎檢定認證教材

    市場行銷實務250講|市場行銷基礎檢定認證教材

    Author 林文恭.俞秀美
    Publisher 碁峰資訊 /碁峰
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    Released
    2020/03/31
    Language
    Traditional Chinese
    File format
    PDF (123MB), fit in large screen and Pubook
    Pages
    325
    ID
    196505
    ISBN
    9789865024673
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    ★適用商業與管理群-多元選修及彈性課程★

      ◆這是一本市場行銷的入門教材,內容具備Marteting基礎知識,可做為行銷概念建立之入門教材,適用商管群多元選修。

      ◆本書以輕鬆、有趣的撰寫風格,以生活、時事、新聞、案例來取代定義、原理、原則,將看似複雜的市場行銷結構以豐富的範例代替枯燥的理論,說明其理論與實務應用。

      ◆本書以投影片教學為架構,每一頁即為一張投影片的概念,每一頁就是一個獨立主題,內容亦前後連貫,教學過程更生活化、趣味化,並能與學生作互動。

      ◆使學生能從「注重實例學習,培養實務體驗能力」;並配合時事及個案研究方式進行,提昇學生興趣。

      ◆期中、期末可搭配分組討論、選定主題、蒐集資料、簡報製作及上台報告,進行專題實作活動,最後成果並能上傳學習歷程。
    More
    More
    Unit-1 不可不知的經濟學
    Unit-2 消費者需求
    Unit-3 行銷概論
    Unit-4 Price價格:定價策略與消費者定位
    Unit-5 Product產品:產品研發、設計、組合對市場的影響
    Unit-6 Place通路:通路選擇、通路轉移對市場的影響
    Unit-7 Promotion促銷:促銷活動、策略個案探討
    Unit-8 國際行銷:全球化企業的個案探討
    Unit-9 行銷個案:成功行銷個案剖析
    More
    More

    Details

    Released
    2020/03/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    196505
    ISBN
    9789865024673

    市場行銷

    Buy products firstAnd download app to watch

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    See more 碁峰資訊 / 碁峰

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    最強職場助攻!ChatGPT + AI 高效工作術

    The Pragmatic Programmer 20週年紀念版

    解憂餐車:來點開心菜單,讓煩惱變不見!

    負評戰爭:正視「網路霸凌、言語暴力」

    技術士技能檢定 電腦軟體設計丙級學術科|Python解題

    APCS 7級必勝秘笈:學習、練習、突破|觀念題C+實作題Python

    Photoshop×Illustrator×InDesign商業平面設計三劍客(CC 適用)

    寫給男孩的性教育成長筆記

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