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  6. 行銷學－觀光、休閒、餐旅服務業專案特色(第三版)

行銷學－觀光、休閒、餐旅服務業專案特色(第三版)

Author 鄭華清、黃廷合
Publisher CHWA /全華圖書股份有限公司
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Released
2023/05/15
Language
Traditional Chinese
File format
PDF (57MB), fit in large screen and Pubook
Pages
402
ID
393928
ISBN
9786263284869
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$368
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Standard NT$490
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作者將多年的教學與實務經驗結合，闡述觀光餐旅休閒行銷管理的重要內涵，並以條理分明的內容，建構出完整的架構。全書共四大篇17章，從行銷基礎、行銷環境與市場評估、行銷策略與評估到行銷組合與市場評估發展，詳盡介紹行銷概念、觀光產業策略、行銷通路管理等內容。

Details

Released
2023/05/15
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
393928
ISBN
9786263284869

Buy products firstAnd download app to watch

Details
　　

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