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  6. 觀光學概論 

觀光學概論 

Author 薛正中
Publisher CHWA /全華圖書股份有限公司
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Released
2025/05/08
Language
Traditional Chinese
File format
PDF (62MB), fit in large screen and Pubook
Pages
370
ID
579291
ISBN
9786264013338
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Provide PDF
Offer DRM free license
No

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NT$338
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Standard NT$450
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本書循序漸進介紹觀光學概念與應用，涵蓋觀光定義、歷史沿革、產業構成、需求與供應系統、行銷策略及未來展望。內容解析旅遊需求、觀光資源、產品及相關組織，並探討觀光對經濟、環境與社會文化的影響。另納入安全、健康與永續發展等新趨勢，輔以國際案例，協助讀者掌握產業運作與發展脈動。書末附課後習題，供研讀此書之讀者使用。

Details

Released
2025/05/08
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
579291
ISBN
9786264013338

Buy products firstAnd download app to watch

Details
　　

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