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    6. 觀光學概論 

    觀光學概論 

    Author 薛正中
    Publisher CHWA /全華圖書股份有限公司
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    Released
    2025/05/08
    Language
    Traditional Chinese
    File format
    PDF (62MB), fit in large screen and Pubook
    Pages
    370
    ID
    579291
    ISBN
    9786264013338
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    NT$338
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    • Intro

    本書循序漸進介紹觀光學概念與應用,涵蓋觀光定義、歷史沿革、產業構成、需求與供應系統、行銷策略及未來展望。內容解析旅遊需求、觀光資源、產品及相關組織,並探討觀光對經濟、環境與社會文化的影響。另納入安全、健康與永續發展等新趨勢,輔以國際案例,協助讀者掌握產業運作與發展脈動。書末附課後習題,供研讀此書之讀者使用。
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    Details

    Released
    2025/05/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    579291
    ISBN
    9786264013338

    觀光學

    旅遊業管理

    Buy products firstAnd download app to watch

    Details

    See more CHWA / 全華圖書股份有限公司

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